Black Tie Optional: A Complete Special Events Resource for Nonprofit Organizations, 2nd Edition
"I wish I had had this invaluable book when I was helping plan fundraisers in the past. My life would have been easier, and our bank account healthier. Don't torture yourself: get this book, follow its advice and be a hero!"
—Richard B. Stolley, Senior Editorial Adviser, Time, Inc. Founding Editor, People magazine
"Black Tie Optional is anything but an optional read. This step-by-step guide on how to strategize and execute a successful fundraiser is essential to anyone considering how best to tackle the complicated world of event planning. Black Tie Optional is the archetypal roadmap for those undertaking the rewarding yet overwhelming journey of successful fundraising. An absolute must read!"
—Cathy Elkies, Senior Vice President and Charity Auctioneer, Christie's
"Harry Freedman knows how to plan an event. He has it down to an art. "
—World-renowned artist PETER MAX
Regardless of the kind of big event your organization has planned for its next fundraiser, everything you need to know and do is in this thorough and essential handbook. Now in a Second Edition, Black Tie Optional demystifies the process and makes it as easy as possible to have a successful event that generates money as well as new supporters. Authors and industry experts Harry Freedman and Karen Feldman cover all the angles and show you how to:
- Decide on the best kind of event for your organization
- Select the best location and date for your event
- Develop budgets
- Reach and book celebrities
- Create invitations and get publicity
- Set ticket prices
- Organize and motivate your committees
This handy, how-to manual takes you step by step through the entire process of selecting and producing simple and complicated events and arms you with all the information you need, including practical advice, real-world examples from actual events, summary checklists, and worksheets. Black Tie Optional is destined to become your dog-eared blueprint for making money and allies in the name of your cause.
Chapter 1: Choosing the Right Event.
Thinking It Through.
Time and Date.
Chapter 2: Money Matters.
Lights and Sound.
Food and Catering.
Care and Feeding of Committees.
Special Event Planners.
Setting Ticket Prices.
Chapter 3: Who’s In Charge?
Picking an Event Coordinator/Manager.
The Event Manager’s Job.
Chapter 4: Committees and Commitments.
The Recruiting Process.
Motivating the Troops.
Chapter 5: Other People’s Money.
Getting Maximum Support.
Other Creative Sponsorships.
Tapping into Money.
Conflicts of Interest.
Chapter 6: On Location.
Researching the Right Site.
Chapter 7: Food, Glorious and Otherwise.
Ideas for Meals, Food, and Settings.
All Dressed Up.
Look to the Experts.
Going It Alone.
At the Site.
If Disaster Strikes.
Liquor and Other Beverages.
Feeding Staff and Volunteers.
Chapter 8: Auctions and Other Profit Boosters.
Up Close and Personal.
Chapter 9: Reaching for the Stars.
When Free Costs Money.
Lining Up a Celebrity.
Harnessing Star Power.
Chapter 10: The Media and the Message.
A Fresh Look.
Getting Them Out.
Minding the Media.
Public Service Announcements.
Promotion Time Frame.
Chapter 11: The Final Countdown.
Checking It Twice.
Chapter 12: After Words.
Chapter 13: Tools of the Trade.
Fundraising Consultants/Event Management.
KAREN FELDMAN is an award-winning journalist whose work has appeared in newspapers and magazines across the United States and Canada. She earned a master's degree at the Columbia University Graduate School of Journalism and worked full time for daily newspapers for more than 25 years.
Harry Freedman is one of the country’s leading special-events producers—he has appeared as a fundraising expert on Dateline NBC and CNBC, as well as in Forbes magazine.
Freedman is frequent speaker and seminar panelist at conferences for national, regional, and local fundraising organizations.
Book contains a comprehensive, step-by-step approach to selecting and then producing simple or complicated events.
Offers real-world examples from actual events, special tips, and summary checklists that would be useful for students.