Business Power: Creating New Wealth from IP Assets
"Business Power is an essential handbook for every
business leader. Creating and growing IP is a critical element of
innovation and accelerates the transformation of knowledge to
market value. Business Power provides a step-by-step approach to
—Dr. Martin Fleming, Vice President, Corporate Strategy IBM Corporation
"It is difficult to overstate the importance of effectively
managing intellectual property assets in the current and future
global business landscape. This book gathers together a unique
collection of thought leaders on every aspect of intellectual
property management. Whether you are interested in brand
management, human capital management, patent portfolio management,
trade secret management, or anything in between, and whether you
are an interested observer of business, or a CEO of a Fortune 500
company, you will gain something from this book."
—Anthony Breitzman, PhD, Principal and Director of Research 1790 Capital Management LLC
"Business Power provides valuable strategic and tactical
knowledge about IP and its role in corporate performance. The book
presents a unique collection of views about creating, and
sustaining competitive performance and increasing value in a global
economy. A must-read for business leaders and lawyers alike."
—William C. Foote, Chairman of the Board and Chief Executive Officer USG Corporation
Foreword (The Honorable Robert C. Cresanti).
Section Two Defining the Stakes.
Chapter 1 Building IP Value in the Corporation (Mike Geoffrey).
IP’s Impact on Corporate Global Competitiveness.
Innovation, Differentiation, and the Avoidance of Commodification.
One View of the Innovation Process.
Shifting the IP Paradigm: A Simple Business Model.
A Value Proposition.
Shifting the IP Paradigm: Changing Practices and Policies.
Chapter 2 Corporate IP Management in the Global Market (Bill Coughlin).
The Age of IP.
IP Management and Reporting Policy at Ford.
Measuring IP and Why.
Chapter 3 IP and Its Effects on Corporate Research and
Development (Dr. Vassilis Keramidas).
IP Impact on Research.
Examples of the Unplanned Benef its of Research.
New Challenges to the Managing Executives.
Chapter 4 The Economic Infrastructure, Standards, Regulations, and Capital Markets (Dr. Steve Henning).
IP Management’s Two Dimensions—Internal and External.
The IP External Landscape.
SEC and FASB Initiatives.
Why Disclosure Is Important to Growth.
IP Savvy Commands a Premium on Wall Street.
New Capabilities Requirements.
IP Inf luence on the Private Enterprise.
What Can We Do?
Section Three Creating the Assets.
Chapter 5 Human Capital: The Forsaken Resource (Ed Paradise).
Key Skills for Success in the Twenty-First Century.
The Educational System.
Chapter 6 How to Turn White Space Dark for Fun and Profit (Steve Parmelee).
“I Know What I Need—Sort Of ”.
The Ugly Inventing Session.
Doing It Right—Filling the White Spaces.
Select a Dedicated Process Champion.
Focus and Steering.
Capture the Ideas.
Evaluating, Filtering, and Grouping.
Memorializing and Documentation.
Chapter 7 Capturing the Value of Trade Secrets (R. Mark Halligan, Esq.).
Inventory of Potential Trade Secrets.
Categorization of Potential Trade Secrets.
Information Classif ication Systems.
Access and Tracking Systems.
Valuation Methods for Trade Secrets.
Trade Secrets and Sarbanes-Oxley.
Section Four New Dynamics of Corporate Management.
Chapter 8 Intellectual Property Drives Corporate Changes to Create New Wealth (Bob Shearer and Bruce Stuckman).
The Increasing Inf luence of Intellectual Property (IP).
Value Drivers from the External Economic Infrastructure.
The Changing Role of Corporate IP Leaders.
New Demands Mean New Internal (Corporate) Functionality.
The Internal Change Dynamics.
Summary and Implementation Plan.
Chapter 9 Valuing Intellectual Property (Dave Haug).
The Increasing Responsibility of the CFO.
Chapter 10 Competitive Power through Integrated IP Strategy (Dr. Jan Jaferian).
The Impact of IP on Today’s Enterprise.
Companies Are Increasingly Reliant on Their Intellectual Assets.
Strategic Context and Alignment.
Building New Wealth.
1. Creating the Patent Portfolio.
2. Calibrating the Patent Portfolio.
3. Defending the Patent Portfolio.
4. Asserting the Patent Portfolio.
5. Leveraging the Patent Portfolio.
Chapter 11 Accelerating Wealth Creation through IP Management in the Mid-Market Company (Dr. Mark Karasek).
The Power of IP in the Emerging and Mid-Market Enterprise.
Why IP Requires Active Management.
Structure to Manage the Day-to-Day IP Operations.
The Intellectual Capital Committee.
The Intellectual Capital Team.
Senior Management’s Role.
How IP Management Has Impacted Our Business.
Closing the Loop.
Chapter 12 Intellectual Property’s Impact on Corporate Financial Management (Christopher J. Leisner, CPA, CMC).
Combining IP Asset Management with Traditional Tangible Asset Management Standards.
Shifting Expectations for the Company’s Senior IP Executives.
FASB Demands for Change.
Wall Street’s Demand for Change.
Getting Ahead of Sarbanes-Oxley’s Impact.
Creating a Financial–IP Map for Data Management and Financial Reporting.
Integrating IP into Financial Management.
What IP Does My Company Have?
What Is the Value of the IP to Our Company?
What Is the Value of the Company’s IP to Other Companies?
Knowing the Value of the IP Is Not Enough.
Section Five Creating New Wealth.
Chapter 13 Defining Brand and Reputational Value (Jonathan Low and Dr. Pam Cohen).
National and International Infrastructures.
Communications and Brand Value Analysis.
Chapter 14 Internal Operations to Leverage IP Assets (Dr. Steve Henning).
The Internal Operations.
Value Extraction Strategies.
Chapter 15 Value-Added Litigation (Karl R. Fink).
“Best Goods’” Experience.
Valuing Patent Litigation.
Calculating the Risks.
Do We Really Want to Litigate?