Salesforce.com For Dummies, 2nd Edition

Part I: Salesforce Basics.

Chapter 1: Looking Over Salesforce.

Chapter 2: Navigating Salesforce.

Chapter 3: Personalizing Your System.

Part II: Driving Sales – The Basics.

Chapter 4: Prospecting Leads.

Chapter 5: Managing Accounts.

Chapter 6: Developing Contacts.

Chapter 7: Managing Activities.

Chapter 8: Sending E-Mail.

Chapter 9: Tracking Opportunities.

Part III: Driving Sales – The Next Level.

Chapter 10: Tracking Products and Price Books.

Chapter 11: Calculating Forecasts.

Chapter 12: Managing Your Partners.

Part IV: Optimizing Marketing.

Chapter 13: Driving Demand with Campaigns.

Chapter 14: Driving Sales Effectiveness with Documents.

Part V: Delivering Excellent Service.

Chapter 15: Understanding Salesforce Service & Support.

Chapter 16: Preparing Salesforce Service & Support.

Part VI: Measuring the Overall Business Performance.

Chapter 17: Analyzing Data with Reports.

Chapter 18: Seeing the Big Picture with Dashboards.

Chapter 19: Fine-Tuning the Configuration.

Part VII: Designing the Salesforce Solution.

Chapter 20: Customizing Salesforce.

Chapter 21: Extending Salesforce Beyond CRM.

Chapter 22: Migrating and Maintaining Your Data.

Part VIII: The Part of Tens.

Chapter 23: Ten Ways to Drive More Productivity.

Chapter 24: Ten Keys to a Successful Implementation.

Bonus Chapter: Improving Communication with Standard Template.

Index.