 Marketing to the Social Web: How Digital Customer Communities Build Your Business
ISBN: 978-0-470-12417-8
Hardcover
240 pages
June 2007
US $24.95
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Larry Weber has spent the last three decades building global communications companies, including Weber Shandwick Worldwide and the W2 Group. He is also the founder and Chairman of the Massachusetts Innovation and Technology Exchange, the nation's largest interactive advocacy association.
