Acknowledgments.

Author's Strange Introduction.

Got Trance?

The World's Largest Private Collection of Hypnosis Books.

The Man with the Golden Helmet.

The Truth about Why People Buy.

The Nude Wizard of Moneymaking Appeal.

How I Discovered the Buying Trance.

How to Uncover Someone's Current Trance.

The Story of the Portable Empire.

Conversational Trances: The Four States of Mind.

How to handle Resistant Prospects.

The 10-Second Trance Induction.

Who Else Wants to Write a Headline That Always Works?

What Is the All-Time Best Trance Inducer?

How to Get People to Buy Virtually Anything.

How to Create a Magical On-the-Sport Buying Trance.

The Most Important chapter in This Entire book.

The Hypnotic Power of Agreement.

Don’t Read This Chapter.

Listen to This: How to Create Buying Trances for Radio.

Watch This: How to Create Buying Trances for Television or Video.

A Secret Buying Trance Induction.

The Surprise Gifts: A Revealing Summary.

Bonus Special Report—The One-Sentence Persuasion Course by Blair Warren.

Bibliography.

About Dr. Joe Vitale.

Index.