 Yours, Mine, and Ours: Creating a Compelling Donor Experience
ISBN: 978-0-470-12640-0
Hardcover
224 pages
August 2007
US $39.95
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Preface.
Introduction.
Acknowledgments.
CHAPTER 1 Redefining Boundaries.
CHAPTER 2 The Need for a New Mind-Set.
CHAPTER 3 The Tip of the Iceberg.
CHAPTER 4 Doing What Matters for Customers, Donors, and Volunteers.
CHAPTER 5 The Mind of the Nonprofit Strategist.
CHAPTER 6 Five Critical Issues: First, Know Where You Are Going; Second, Know How You Are Going to Get There.
CHAPTER 7 Integration and Communication: Issues Three and Four Continued.
CHAPTER 8 The Fifth Issue: Creating the Cultural Tapestry.
Afterword.
Index.
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