 Optimizing Corporate Portfolio Management: Aligning Investment Proposals with Organizational Strategy
ISBN: 978-0-470-12688-2
Hardcover
224 pages
April 2007
US $69.00
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Preface.
Acknowledgement.
Chapter 1. Overview of Corporate Portfolio Management.
Why Is CPM Important?
Framework for CPM Success.
What Should Be Considered an Investment?
Mismanaging Your Corporate Investment: The Seven (and a Half) Deadly Sins.
Chapter 2. Bringing CPM to Your Organization.
Four-Step Roadmap to CPM Success.
Are We There Yet?
Useful Frameworks and Tools: Optimizing Decision Making Within Your Corporate Portfolio.
Chapter 3. Applying CPM to Specific Areas within the Organization.
Information Technology.
Innovation/Research and Development.
Marketing/Advertising and Promotion.
Capital Budgeting/Capital Expenditure.
Sales Force.
Chapter 4. Case Studies.
American Express.
TransUnion.
Hewlett-Packard.
State of Oregon Department of Human Services.
Appendix: Useful Tools, Frameworks, and Practices to Enable CPM.
Personnel Survey: Understanding Current Company Practices and Attitudes Toward CPM.
HP’s Strategic Financial Analysis Curriculum Outline.
Information (Diagrams, Exhibits, and Text) for Building Your CPM Business Case.
Index.
