![]() The Brand Who Cried Wolf: Deliver on Your Company's Promise and Create Customers for Life
ISBN: 978-0-470-12712-4
Hardcover
224 pages
April 2007
US $24.95
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Scott Deming is an international speaker, trainer, and business consultant who delivers high-energy sales and customer service presentations and seminars to associations and corporations across the globe, over 100 times a year. He formerly ran his own national marketing and advertising firm, RCI, which he grew into a multimillion-dollar business.

