 Career Distinction: Stand Out by Building Your Brand
ISBN: 978-0-470-12818-3
Hardcover
224 pages
June 2007
US $21.95
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Preface.
Acknowledgments.
1. Understand the Future of Work.
2. Adopt the Career Distinction Mindset.
3. Brand Yourself for Career Success.
STEP 1. EXTRACT – UNEARTH YOUR UNIQUE PROMISE OF VALUE.
4. Know Yourself to Grow Yourself.
5. Remember, It’s What They Think That Counts.
6. Define Your Brand Community.
7. Tell Your Brand Story.
STEP 2. EXPRESS – COMMUNICATE YOUR BRAND TO YOUR TARGET AUDIENCE.
8. Create Your Career-Marketing Tools.
9. Express Yourself.
10. Assess Your Online Identity.
11. Build Your Brand in Bits and Bytes.
STEP 3. EXUDE – MANAGE YOUR BRAND ENVIRONMENT.
12. Be On-Brand in All That You Do.
13. Get a Visual Identity.
14. Increase Your Career Karma.
Summary: Evolve and Resolve.
Appendix.
Index.
About the Authors.
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