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E-book

The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation

Joe Plummer, Stephen D. Rappaport, Taddy Hall, Robert Barocci
ISBN: 978-0-470-14035-2
E-book
320 pages
July 2007
US $22.99 Purchase This E-book

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"This book is packed with great examples of how major brands have used digital media...backed up with excellent research." (International Journal Of Advertising, January 2008)

"The most objective and broad based retrospective research done on what works online to date. As we plough towards the future at breakneck speed lets not lose sight of the truths that will transcend web 2.0." -- Ted McConnell, P&G