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Business Power: Creating New Wealth from IP Assets

ISBN: 978-0-470-14496-1
288 pages
July 2007
Business Power: Creating New Wealth from IP Assets (0470144963) cover image
Praise for Business Power Creating: New Wealth from IP Assets

"Business Power is an essential handbook for every business leader. Creating and growing IP is a critical element of innovation and accelerates the transformation of knowledge to market value. Business Power provides a step-by-step approach to value creation."
—Dr. Martin Fleming, Vice President, Corporate Strategy IBM Corporation

"It is difficult to overstate the importance of effectively managing intellectual property assets in the current and future global business landscape. This book gathers together a unique collection of thought leaders on every aspect of intellectual property management. Whether you are interested in brand management, human capital management, patent portfolio management, trade secret management, or anything in between, and whether you are an interested observer of business, or a CEO of a Fortune 500 company, you will gain something from this book."
—Anthony Breitzman, PhD, Principal and Director of Research 1790 Capital Management LLC

"Business Power provides valuable strategic and tactical knowledge about IP and its role in corporate performance. The book presents a unique collection of views about creating, and sustaining competitive performance and increasing value in a global economy. A must-read for business leaders and lawyers alike."
—William C. Foote, Chairman of the Board and Chief Executive Officer USG Corporation

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Section One Up Front.

Foreword (The Honorable Robert C. Cresanti).

Acknowledgments.

Introduction.

Section Two Defining the Stakes.

Chapter 1 Building IP Value in the Corporation  (Mike Geoffrey).

IP’s Impact on Corporate Global Competitiveness.

Innovation, Differentiation, and the Avoidance of Commodification.

One View of the Innovation Process.

Shifting the IP Paradigm: A Simple Business Model.

A Value Proposition.

Shifting the IP Paradigm: Changing Practices and Policies.

Chapter 2 Corporate IP Management in the Global Market (Bill Coughlin).

The Age of IP.

IP Management and Reporting Policy at Ford.

Measuring IP and Why.

Chapter 3 IP and Its Effects on Corporate Research and Development  (Dr. Vassilis Keramidas).

IP Impact on Research.

Examples of the Unplanned Benef its of Research.

New Challenges to the Managing Executives.

Next Steps.

Chapter 4 The Economic Infrastructure, Standards, Regulations, and Capital Markets (Dr. Steve Henning).

IP Management’s Two Dimensions—Internal and External.

The IP External Landscape.

Intangible IP.

SEC and FASB Initiatives.

Why Disclosure Is Important to Growth.

IP Savvy Commands a Premium on Wall Street.

Measuring Intangibles.

New Capabilities Requirements.

IP Inf luence on the Private Enterprise.

What Can We Do?

Section Three Creating the Assets.

Chapter 5 Human Capital: The Forsaken Resource  (Ed Paradise).

Forsaken Resource.

Key Skills for Success in the Twenty-First Century.

The Educational System.

Chapter 6 How to Turn White Space Dark for Fun and Profit (Steve Parmelee).

“White Spaces”.

“I Know What I Need—Sort Of ”.

The Ugly Inventing Session.

Doing It Right—Filling the White Spaces.

Select a Dedicated Process Champion.

Preparation.

Team Selection.

Focus and Steering.

Capture the Ideas.

Evaluating, Filtering, and Grouping.

Prioritization.

Memorializing and Documentation.

Conclusion.

Chapter 7 Capturing the Value of Trade Secrets (R. Mark Halligan, Esq.).

Trade Secrets.

Inventory of Potential Trade Secrets.

Categorization of Potential Trade Secrets.

Information Classif ication Systems.

Access and Tracking Systems.

Valuation Methods for Trade Secrets.

Trade Secrets and Sarbanes-Oxley.

Conclusion.

Section Four New Dynamics of Corporate Management.

Chapter 8 Intellectual Property Drives Corporate Changes to Create New Wealth (Bob Shearer and Bruce Stuckman).

The Increasing Inf luence of Intellectual Property (IP).

Value Drivers from the External Economic Infrastructure.

The Changing Role of Corporate IP Leaders.

New Demands Mean New Internal (Corporate) Functionality.

The Internal Change Dynamics.

Implementation Strategies.

Summary and Implementation Plan.

Chapter 9 Valuing Intellectual Property (Dave Haug).

The Increasing Responsibility of the CFO.

FASB Requirements.

Valuation Approaches.

Valuation Factors.

Chapter 10 Competitive Power through Integrated IP Strategy (Dr. Jan Jaferian).

The Impact of IP on Today’s Enterprise.

Companies Are Increasingly Reliant on Their Intellectual Assets.

Strategic Context and Alignment.

Phase 1.

Phase 2.

Phase 3.

Building New Wealth.

1. Creating the Patent Portfolio.

2. Calibrating the Patent Portfolio.

3. Defending the Patent Portfolio.

4. Asserting the Patent Portfolio.

5. Leveraging the Patent Portfolio.

Summary.

Chapter 11 Accelerating Wealth Creation through IP Management in the Mid-Market Company (Dr. Mark Karasek).

The Power of IP in the Emerging and Mid-Market Enterprise.

Why IP Requires Active Management.

Structure to Manage the Day-to-Day IP Operations.

The Intellectual Capital Committee.

The Intellectual Capital Team.

Other Considerations.

Managerial Anecdotes.

Liability Limitation.

Innovation Stimuli.

Senior Management’s Role.

How IP Management Has Impacted Our Business.

Closing the Loop.

Chapter 12 Intellectual Property’s Impact on Corporate Financial Management (Christopher J. Leisner, CPA, CMC).

Combining IP Asset Management with Traditional Tangible Asset Management Standards.

Shifting Expectations for the Company’s Senior IP Executives.

FASB Demands for Change.

Wall Street’s Demand for Change.

Getting Ahead of Sarbanes-Oxley’s Impact.

Creating a Financial–IP Map for Data Management and Financial Reporting.

Integrating IP into Financial Management.

What IP Does My Company Have?

What Is the Value of the IP to Our Company?

What Is the Value of the Company’s IP to Other Companies?

Knowing the Value of the IP Is Not Enough.

Summary.

Section Five Creating New Wealth.

Chapter 13 Defining Brand and Reputational Value (Jonathan Low and Dr. Pam Cohen).

Competitiveness Overview.

Global Competitiveness.

Corporate Innovations.

National and International Infrastructures.

Communications and Brand Value Analysis.

Chapter 14 Internal Operations to Leverage IP Assets (Dr. Steve Henning).

Intangible Value.

External Infrastructure.

The Internal Operations.

Value Extraction Strategies.

Conclusion.

Chapter 15 Value-Added Litigation (Karl R. Fink).

Value Added.

“Best Goods’” Experience.

Valuing Patent Litigation.

Calculating the Risks.

Do We Really Want to Litigate?

Conclusion.

Glossary.

Index.

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Robert Shearer started the National Knowledge & Intellectual Property Management Taskforce to accelerate economic development through technological innovation and create an economic framework to accommodate intellectual property assets in national commerce. The Taskforce was recognized for its leadership through an invitation from the United Nations Statistics Division to conduct a joint research project into the effects of R&D on economic development for application in developed and developing nations. Mr. Shearer is an experienced professional in executive and organizational development and has led many clients to successful solutions using staffing, organizational design, executive continuity, education, and training strategies. He has served as an expert witness in federal court on matters pertaining to organizational behavior and market research. He was a board member of the Superconducting Super Collider, and a part of that successful grassroots $1 billion Texas referendum to finance the winning national proposal to the Department of Energy. He earned an MBA with honors at Southern Methodist University.
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