At the Crossroads: The Remarkable CPA Firm that Nearly Crashed, then Soared
Cast of Characters.
Part I. No Discipline, No Growth.
Part II. Shall We Grow?
Part III. Business Discipline Brings Practice Growth.
Appendix. The Practice Growth Model.
Gale Crosley, CPA, is founder and principal of Crosley+Company, which specializes in "the business discipline of practice growth." She has consulted with dozens of CPA firms on revenue growth issues and opportunities, and designing strategies and tactics for achieving aggressive revenue growth objectives. She transfers knowledge involving opportunity development, marketing, and service line management to managing partners, partner groups, marketing directors, and staff. Her approach is designed to generate optimal revenue from every aspect of the practice. Gale lives in Atlanta with her husband, Steve, and their children.
Debbie Stover is a freelance writer withextensive writing and publishing credentials. She lives and runs in St. Louis, aided by her partner, Chris, and their mostly furry family.
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