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At the Crossroads: The Remarkable CPA Firm that Nearly Crashed, then Soared

ISBN: 978-0-470-14817-4
208 pages
March 2008
At the Crossroads: The Remarkable CPA Firm that Nearly Crashed, then Soared (0470148179) cover image
If you'd like to know how to change your underachieving firm, At The Crossroads: The Remarkable CPA Firm That Nearly Crashed, Then Soared may hold the key to a bright new future. This innovative book is told in story form, drawing the reader behind the scenes of a dysfunctional team that applies Crosley?s Practice Growth Model to overcome the defects to produce a highly functional team.
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Introduction.

Cast of Characters.

Part I. No Discipline, No Growth.

Part II. Shall We Grow?

Part III. Business Discipline Brings Practice Growth.

Appendix. The Practice Growth Model.

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Gale Crosley, CPA, is founder and principal of Crosley+Company, which specializes in "the business discipline of practice growth." She has consulted with dozens of CPA firms on revenue growth issues and opportunities, and designing strategies and tactics for achieving aggressive revenue growth objectives. She transfers knowledge involving opportunity development, marketing, and service line management to managing partners, partner groups, marketing directors, and staff. Her approach is designed to generate optimal revenue from every aspect of the practice. Gale lives in Atlanta with her husband, Steve, and their children.

Debbie Stover is a freelance writer withextensive writing and publishing credentials. She lives and runs in St. Louis, aided by her partner, Chris, and their mostly furry family.

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"Professionals who appreciate a novel format in their business books will find this book a refreshing read. The lessons provided in this book show firms how to achieve new levels of teamwork with growth." (Auditnet.org, October 2008)
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At the Crossroads: The Remarkable CPA Firm that Nearly Crashed, then Soared (US $38.95)

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