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WILEY - KNOWLEDGE FOR GENERATIONS

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The Construction of Optimal Stated Choice Experiments: Theory and Methods
ISBN: 978-0-470-14855-6
Adobe E-Book
320 pages
July 2007
US $89.95 Purchase This E-Book

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Other Available Formats: Hardcover
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The principal aim of the book is to make accessible the construction methods for the best possible designs to use to model human decision making in many fields from marketing to medicine.