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Cover image for product 0470149035
The Brand Who Cried Wolf: Deliver on Your Company's Promise and Create Customers for Life
ISBN: 978-0-470-14903-4
Adobe E-Book
256 pages
July 2007
US $24.95 Purchase This E-Book

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Other Available Formats: Hardcover
  • Description
  • Table of Contents
  • Author Information
Scott Deming is an international speaker, trainer, and business consultant who delivers high-energy sales and customer service presentations and seminars to associations and corporations across the globe, over 100 times a year. He formerly ran his own national marketing and advertising firm, RCI, which he grew into a multimillion-dollar business.