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Event Planning: The Ultimate Guide To Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives and Other Special Events, 2nd Edition

ISBN: 978-0-470-15574-5
458 pages
December 2008
Event Planning: The Ultimate Guide To Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives and Other Special Events, 2nd Edition (0470155744) cover image

This bestselling all-in-one guide to the event planning business is back and better than ever, fully updated and revised to reflect the very latest trends and best practices in the industry. This handy, comprehensive guide includes forms, checklists, and tips for managing events, as well as examples and case studies of both successful and unsuccessful events.

Judy Allen (Toronto, ON, Canada) is founder and President of Judy Allen Productions, a full-service event planning production company.

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Chapter 1:The First Steps: Initial Planning and Budgeting.

How Much Can You Spend?

The Purpose of the Event.

Initial Planning.


Budget Breakdown.

Chapter 2: Organization and Timing.

Critical Path.

Function Sheets.

Timing Is Everything.

The Time of the Day and the Day of the Week.

Date Selection,

Chapter 3: Location, Location, Location.

Site Selection.

Location Requirements.

Hotels and Convention Centres.

Restaurant, Private Venues, Catering.

Location: Q&A.




Gala Openings in New Venues.

Chapter 4: Transportation.


Motor Coaches.

Parking Transportation: Q&A.

Chapter 5: Guest Arrival.

Weather Considerations.

Arrival & Weather Considerations: Q&A.


Fanfare: Q&A.

Registration: Guest Pass Security and Ticket Pick-up.

Registration: Q&A.

Chapter 6: Venue Requirements.

Staging, Audio-Visual, Lighting.

Staging, Audio-Visual, Lighting: Q&A.

Room Requirements: Q&A.

Chapter 7: Who's It All For?

The Guest List.



Media: Q&A.

Children At Your Event.

Chapter 8: Food and Beverage.

Menu Planning.


Chapter 9: Other Considerations.


Entertainment: Q&A.


Photographer: Q&A.

Themes and Programs.

Final Touches.


It's A Wrap.

Applause! Applause!

Your Next Event.

Appendix A: Sample Cost Sheets.

Appendix B: Sample Payment Schedules.

Appendix C: Sample Function Sheets.


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Judy Allen is one of the world’s leading authorities on staging, event and lifestyle design and the bestselling author of ten books for the professional, business and consumer markets. Allen, a master of creative design, has flawlessly executed successful special events—corporate, social, and celebrity—for up to 2,000 guests at a time in more than 30 countries around the world. She has designed and produced memorable events such as Disney’s worldwide theatrical opening-night gala for Beauty and the Beast, and the orchestration of Oscar-winning director Norman Jewison’s 25th anniversary celebration for Fiddler on the Roof.
Highly skilled in staging events that are strategically designed to be one-of-kind experiences and a master of transforming the energy of an event environment by engaging the senses with trademark primary design principles, Allen has worked closely with CEOs, CFOs, presidents and their executive staff around the globe to create, implement and oversee their corporate and social business events.
The many diverse events that Allen has designed and executed extend from complex one-day events to elaborate arrangements of theme productions taking place over the course of a week. These events ranged from very exclusive VIP events to multimillion-dollar, multimedia fantasy extravaganzas including seven new-car product launches and involved high-tech stage and show productions.
Allen, and her 2jproductions (www.2jproductions.com) partner, Joe Shane, are now bringing their dynamic creative energy, innovative style and perceptive insight to home, life and lifestyle design and world class resorts around the world through Sensual Home Living™ (www.sensualhomeliving.com) and other initiatives.
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