Event Planning: The Ultimate Guide To Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives and Other Special Events, 2nd Edition
This bestselling all-in-one guide to the event planning business is back and better than ever, fully updated and revised to reflect the very latest trends and best practices in the industry. This handy, comprehensive guide includes forms, checklists, and tips for managing events, as well as examples and case studies of both successful and unsuccessful events.
Judy Allen (Toronto, ON, Canada) is founder and President of Judy Allen Productions, a full-service event planning production company.
Chapter 1:The First Steps: Initial Planning and Budgeting.
How Much Can You Spend?
The Purpose of the Event.
Chapter 2: Organization and Timing.
Timing Is Everything.
The Time of the Day and the Day of the Week.
Chapter 3: Location, Location, Location.
Hotels and Convention Centres.
Restaurant, Private Venues, Catering.
Gala Openings in New Venues.
Chapter 4: Transportation.
Parking Transportation: Q&A.
Chapter 5: Guest Arrival.
Arrival & Weather Considerations: Q&A.
Registration: Guest Pass Security and Ticket Pick-up.
Chapter 6: Venue Requirements.
Staging, Audio-Visual, Lighting.
Staging, Audio-Visual, Lighting: Q&A.
Room Requirements: Q&A.
Chapter 7: Who's It All For?
The Guest List.
Children At Your Event.
Chapter 8: Food and Beverage.
Chapter 9: Other Considerations.
Themes and Programs.
It's A Wrap.
Your Next Event.
Appendix A: Sample Cost Sheets.
Appendix B: Sample Payment Schedules.
Appendix C: Sample Function Sheets.
Highly skilled in staging events that are strategically designed to be one-of-kind experiences and a master of transforming the energy of an event environment by engaging the senses with trademark primary design principles, Allen has worked closely with CEOs, CFOs, presidents and their executive staff around the globe to create, implement and oversee their corporate and social business events.
The many diverse events that Allen has designed and executed extend from complex one-day events to elaborate arrangements of theme productions taking place over the course of a week. These events ranged from very exclusive VIP events to multimillion-dollar, multimedia fantasy extravaganzas including seven new-car product launches and involved high-tech stage and show productions.
Allen, and her 2jproductions (www.2jproductions.com) partner, Joe Shane, are now bringing their dynamic creative energy, innovative style and perceptive insight to home, life and lifestyle design and world class resorts around the world through Sensual Home Living™ (www.sensualhomeliving.com) and other initiatives.