Business Plans For Canadians For Dummies
Creating a great business plan is the first and most vital step to business success. Packed with Canadian resources and anecdotes, this friendly guide takes you through the planning process. From scoping out the competition to planning for growth, this book is your ultimate reference for determining and meeting your business goals.
Business essentials — from creating your company's mission statement to setting goals and objectives
Competitive analysis — from analyzing your industry to tracking your competitors' actions
Market research — from identifying your market to meeting your customers' needs
Financial information — from reading income statements to understanding balance sheets
Forecasting and budgeting — from projecting your cash flow to creating a solid budget
Your business plan in action — from creating an effective organizational structure to fostering a strong company culture
Canadian examples — from inspirational success stories to cautionary tales
Open the book and find:
Where to track down the data you need to understand your business environment
How to identify your customers and reach them effectively
How to build upon your company's strengths and minimize its weaknesses
The components of a successful and sustainable business model
How to eliminate money woes through financial ratios
The secrets to the successes of many major Canadian and international companies
Strategies to help your company stand out in a crowd
Part I: Knowing Where You Want to Go.
Chapter 1: Preparing to Do a Business Plan.
Chapter 2: Understanding the Importance of a Business Plan.
Chapter 3: Setting Off in the Right Direction.
Chapter 4: Charting the Proper Course.
Part II: Describing Your Marketplace.
Chapter 5: Examining the Business Environment.
Chapter 6: Slicing and Dicing Markets.
Chapter 7: Getting Better Acquainted with Customers.
Chapter 8: Checking Out Your Competition.
Part III: Weighing Your Company’s Prospects.
Chapter 9: Assessing Where You Stand Today.
Chapter 10: Making Money Doing What You Do Best.
Chapter 11: Figuring Out the Financial Details.
Chapter 12: Forecasting and Budgeting.
Part IV: Looking to the Future.
Chapter 13: Managing Uncertainty.
Chapter 14: Thinking Strategically.
Chapter 15: Growing Up and Growing Bigger.
Part V: Putting Your Business Plan into Action.
Chapter 16: Shaping Your Organization.
Chapter 17: Leading the Way.
Part VI: The Part of Tens.
Chapter 18: Ten Signs That Your Business Plan Needs Refreshing.
Chapter 19: Ten Questions to Ask about Your Plan.
Chapter 20: Ten Business-Planning Never-Evers.
Appendix: A Sample Business Plan.
Steven D. Peterson, PhD: Steven Peterson is founder and CEO of Strategic Play, a management training company specializing in hands-on software tools designed to enhance business strategy, business planning, and general management skills. He is the creator and developer of the Protean Strategist, a business simulation that reproduces a dynamic business environment where participant teams run companies and compete against each other in a fastchanging marketplace. Each team is responsible for developing a business plan along with the strategies and programs to put it to work. For more information, check out the Web site at www.StrategicPlay.com.
Steven has worked with both large and small companies around the world on strategy and business planning, strategic marketing, new product development, and product management. He uses the Protean Strategist simulation to help managers improve their skills in teamwork and collaboration across functional areas and even across cultures. Prior to founding Strategic Play, Steven served for many years as a consultant to companies in the United States and abroad. He holds advanced degrees in mathematics and physics and received his doctorate from Cornell University.
Nada Wagner, MBA: Nada Wagner is a business consultant, Principal of Next Wave Marketing Inc., and an instructor at The Business School, Humber Polytech in Toronto, Ontario. She consults on business planning, performance management, and teaches courses in entrepreneurship, marketing, and sales. Nada assisted numerous start-up ventures with business planning and implementation, and was the former Director, Centre of Entrepreneurship at Centennial College, Toronto, Ontario. Nada earned an MBA from Ivey School of Business, University of Western Ontario. She can be reached at firstname.lastname@example.org.