Good to Green: Managing Business Risks and Opportunities in the Age of Environmental Awareness

Preface.

Acknowledgements.

Introduction.

Changing Concerns.

Changing Management of Environmental Issues.

Follow the Money Trail.

Guiding Principles.

Key Websites.

Related Reading.

Chapter 1: Executing a Green Strategic Plan.

Leadership.

Reference Points.

Strategic Vision.

Scanning the Business Environment.

Key Market Influencers.

Methodology for Risk and Opportunities Assessment.

Putting All the Pieces Together.

Recent Missteps?

Chapter 1 Take-aways.

Chapter 2: (Mis)Management Systems.

Environmental Management System Silos.

Compliance Framework.

Ownership, Collaboration and Communication.

IT to the Rescue?

Chapter 2 Take-aways.

Chapter 3: “Green” or Just “Good” Design.

Fundamentals of Eco-design.

The Role of Government.

Adapt or Die.

Chapter 3 Take-aways.

Chapter 4: Green Marketing: Moving Green Products to the Mainstream.

What Is Really Happening?

The Status of Public Opinion in Different Regions.

What Is Green Marketing?

Green Marketing Claims.

Chapter 4 Take-aways.

Chapter 5: Supply Chain Drivers.

So What? I Just Pay a Little Fine.

Common Pitfalls.

Role of Government Legislation/Policies.

How Are Organizations Influencing Suppliers?

Examples of Logistics Optimization.

Chapter 5 Take-aways.

Chapter 6: What Are the Alternatives to Petroleum?

Conservation—You Mean We Have to Behave Like Europeans?

Energy Value Chain.

What Are the Energy Options?

Government Influence or Meddling.

Show Me the Money.

Chapter 6 Take-aways.

Chapter 7: Emissions Trading.

The Business Case for Action on Climate Change.

Emissions Trading for Dummies.

About Carbon Markets.

The Future of Trading.

Chapter 7 Take-aways.

Chapter 8: Managing Human Resources to Nurture a Culture of Innovation.

A Framework for Discussion.

Evolution of the Talent Problem.

Sustainability and Human Capital Management.

Types of Workers.

HR Processes on the Supply Chain.

Innovate or Die.

Innovation’s Return on Investment.

Chapter 8 Take-aways.

Chapter 9: Road Map for the Future.

Trends/Forecasts.

Business Opportunities.

Chapter 9 Take-aways.

Authors’ Comments.

Bibliography.

APPENDIXES.

A. Examples of Eco-Design and Green Procurement Legislation/Policy.

B. List of Acronyms.

Index.