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Good to Green: Managing Business Risks and Opportunities in the Age of Environmental Awareness

ISBN: 978-0-470-15942-2
464 pages
April 2009
Good to Green: Managing Business Risks and Opportunities in the Age of Environmental Awareness (0470159421) cover image
The business world is undergoing dramatic change that is driven by tough new legislation, expanded market based incentives and increased consumer awareness of environmental issues (e.g., hazard ingredients in products, alternative energy, reduction in greenhouse gases). This is forcing companies to reassess the life cycle of their products and the efficiency of their supply chains. Environmental issues are becoming business critical. Good to Green provides the vital information, backed by case studies and examples, that gives progressive business leaders the strategic know-how to pro-actively manage environmental issues and realize the business benefits of going green.
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List of Figures, Tables and Case Studies vii

Preface xi

Acknowledgements xv

Introduction 1

Changing Concerns 4

Changing Management of Environmental Issues 7

Follow the Money Trail 12

Guiding Principles 18

Key Websites 26

Related Reading 27

Chapter 1: Executing a Green Strategic Plan 31

Leadership 33

Reference Points 42

Strategic Vision 47

Scanning the Business Environment 50

Key Market Influencers 53

Methodology for Risk and Opportunities Assessment 58

Putting All the Pieces Together 65

Recent Missteps? 68

Chapter 1 Take-aways 73

Chapter 2: (Mis)Management Systems 85

Environmental Management System Silos 86

Compliance Framework 87

Ownership, Collaboration and Communication 97

IT to the Rescue? 98

Chapter 2 Take-aways 103

Chapter 3: "Green" or Just "Good" Design 111

Fundamentals of Eco-design 114

The Role of Government 121

Adapt or Die 123

Chapter 3 Take-aways 138

Chapter 4: Green Marketing: Moving Green Products to the Mainstream 157

What Is Really Happening? 158

The Status of Public Opinion in Different Regions 160

What Is Green Marketing? 168

Green Marketing Claims 177

Chapter 4 Take-aways 181

Chapter 5: Supply Chain Drivers 189

So What? I Just Pay a Little Fine 192

Common Pitfalls 194

Role of Government Legislation/Policies 202

How Are Organizations Influencing Suppliers? 204

Examples of Logistics Optimization 211

Chapter 5 Take-aways 214

Chapter 6: What Are the Alternatives to Petroleum? 229

6Conservation—You Mean We Have to Behave Like Europeans? 234

Energy Value Chain 241

What Are the Energy Options? 242

Government Influence or Meddling 274

Show Me the Money 291

Chapter 6 Take-aways 293

Chapter 7: Emissions Trading 301

The Business Case for Action on Climate Change 302

Emissions Trading for Dummies 310

About Carbon Markets 323

The Future of Trading 331

Chapter 7 Take-aways 333

Chapter 8: Managing Human Resources to Nurture a Culture of Innovation 339

A Framework for Discussion 340

Evolution of the Talent Problem 341

Sustainability and Human Capital Management 344

Types of Workers 346

HR Processes on the Supply Chain 349

Innovate or Die 351

Innovation’s Return on Investment 352

Chapter 8 Take-aways 356

Chapter 9: Road Map for the Future 361

Trends/Forecasts 361

Business Opportunities 371

Chapter 9 Take-aways 389

Authors' Comments 391

Bibliography 394

APPENDIXES

A. Examples of Eco-Design and Green Procurement Legislation/Policy 411

B. List of Acronyms 430

Index 432

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John-David Phyper (Toronto, ON), M.B.A, M.A.Sc., P.Eng., is President of P&A - Business Advisory Services Inc., a management consulting firm that provides business advice (e.g., sales/marketing, financing, software development) to small-medium clean-tech companies and provides management and IT consulting services (e.g., SD, CSR, PLM and supply chain management) to multinational organizations. Mr. Phyper has over twenty years' experience in the management of high-growth companies in the environmental sector as well as consulting to a broad spectrum of industry and government agencies on environmental and IT issues.

Paul MacLean (Montreal, QC), M.Sc., is President of EEM Inc., a management consultancy that provides leadership in environmental and social sustainability to a wide variety of multinational and local industries, as well as to First Nations and public organizations. Paul has been advising clients on embedding sustainable development into business processes, capacity building, integrated management systems and EHS compliance issues for  more than twenty years. He has directed projects in three languages across the Americas, as well as in Africa, Asia and Iceland.

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