 Convergence Marketing: Combining Brand and Direct Marketing for Unprecedented Profits
ISBN: 978-0-470-16493-8
Hardcover
208 pages
February 2009
US $24.95
 Add to Cart
This price is valid for United States. Change location to view local pricing and availability. |
Instructors may request an evaluation copy for this title.
|
A revolutionary marketing methodology that dramatically increases demand
In today's world, customers get to decide how and when marketers can reach them. Marketers must understand consumers and engage them early in an empathetic dialogue with respect to their specific concerns. In Convergence Marketing, Richard Rosen introduces Brand-Interaction(TM) Marketing, a sophisticated convergence of brand marketing and direct marketing developed with more than 20 years of experience, customer knowledge, and business school analytics. Today's global market demands nothing less than this fully integrated approach, wherein all online and offline channels, direct marketing, and brand advertising work together, in design and function. Brand-Interaction Marketing is the key to shifting marketing communication efforts from a cost-based to a profit-driven model.
Richard G. Rosen (Portland, OR) is founder, President, and CEO of AlloyRed, an advertising agency that specializes in building brand-interaction prior to sale. He speaks to and consults on convergence marketing with clients around the world.
In today's world, customers get to decide how and when marketers can reach them. Marketers must understand consumers and engage them early in an empathetic dialogue with respect to their specific concerns. In Convergence Marketing, Richard Rosen introduces Brand-Interaction(TM) Marketing, a sophisticated convergence of brand marketing and direct marketing developed with more than 20 years of experience, customer knowledge, and business school analytics. Today's global market demands nothing less than this fully integrated approach, wherein all online and offline channels, direct marketing, and brand advertising work together, in design and function. Brand-Interaction Marketing is the key to shifting marketing communication efforts from a cost-based to a profit-driven model.
Richard G. Rosen (Portland, OR) is founder, President, and CEO of AlloyRed, an advertising agency that specializes in building brand-interaction prior to sale. He speaks to and consults on convergence marketing with clients around the world.
