 Accidental Branding: How Ordinary People Build Extraordinary Brands
ISBN: 978-0-470-16506-5
Hardcover
224 pages
March 2008
US $24.95
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David Vinjamuri teaches marketing at New York University and is founder and President of ThirdWay Brand Trainers, a marketing training company whose clients include American Express, Starwood Hotels & Resorts, and other leading consumer brands. David is a former brand manager at Johnson & Johnson and Coca-Cola.
For more information, visit www.accidentalbranding.com.
For more information, visit www.accidentalbranding.com.
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