  Accidental Branding: How Ordinary People Build Extraordinary Brands
ISBN: 978-0-470-16506-5
Hardcover
224 pages
March 2008
US $24.95
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Foreword.
Chapter I. What is an Accidental Brand.
Chapter II. The Accidental Brand-Builder in You.
Chapter III. The Storyteller John Peterman (J. Peterman).
Chapter IV. Craig Newmark (Craigslist).
Chapter V. Gary Erickson (Clif Bar).
Chapter VI. Myrian Zaoui and Eric Malka (The Art of Shaving).
Chapter VII. Gert Boyle (Columbia Sportswear).
Chapter VIII. Julie Aigner-Clark (Baby Einstein).
Chapter IX. Roxanne Quimby (Burt's Bees).
Afterword.
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