Fundraising Analytics: Using Data to Guide Strategy
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Chapter 1. Overview of Fundraising Analytics.
The Mind of an Analyst.
What to Expect.
Enjoy the Journey.
Chapter 2. Understanding Your Constituents.
Cluster Analysis Case Study.
Final Thoughts on Understanding Your Constituents.
Chapter 3. Analytics and Prospecting.
Development Business Process.
Integrated Prospecting System.
Analytics as Part of the Prospecting Systems.
Final Thoughts on Analytics and Prospecting.
Chapter 4. Analytics and Campaign Planning.
Assessing Campaign Factors.
Incorporating Campaign Factors.
Final Thoughts on Campaign Analytics.
Chapter 5. Data-Driven Prospect Management.
Chapter 6. Annual Giving Analytics.
Constituent Life Cycles.
Traditional Donor Segments.
Predictive Modeling for Annual Giving and Membership.
Metrics for Annual Giving.
Final Thoughts on Annual Giving Analytics.
Chapter 7. Selecting Data for Mining.
Variables to Include in Your File.
Format for Your Data File.
Chapter 8. Descriptive Analysis: Basic Statistics and Scoring Models.
Calculating Database Capacity.
Chapter 9. Regression Analysis.
Define Business Need or Goal.
Determine Required Data Elements.
Prepare the Data for Modeling.
Final Thoughts on Predictive Modeling.
Final Thoughts on Fundraising Analytics.
Glossary of Common Analytics Terminology.
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Fundraising Analytics: Using Data to Guide Strategy (US $55.00)
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