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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
ISBN: 978-0-470-16685-7
Adobe E-Book
240 pages
September 2007
US $24.95 Purchase This E-Book

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Other Available Formats: Hardcover
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David Meerman Scott is an award-winning online thought leadership strategist. The marketing programs he has developed are responsible for selling over one billion dollars in products and services worldwide. He has presented at industry conferences and events in more than twenty countries on four continents.

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