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eBay PowerSeller Business Practices For Dummies

ISBN: 978-0-470-16842-4
456 pages
May 2008
eBay PowerSeller Business Practices For Dummies (0470168420) cover image
With over a million copies of her books in print, Marsha Collier is the leading eBay author in the world. Her books help eBay users get started, find bargains, make their first purchases, sell their first items, and start generating a steady income on eBay. This book, eBay PowerSeller Business Practices For Dummies, shares the techniques you need to know to either achieve the coveted PowerSeller status on eBay, make your PowerSeller-level business run more smoothly, or simply employ the tips the site's best sellers use every day. A PowerSeller herself, Marsha has done the research and developed tried and true techniques for boosting your sales and keeping them at high levels. Best of all, she breaks all the practices down into short, step-by-step tasks that don't require a lot of time to accomplish, leaving you more time to build your business!

The book breaks PowerSeller selling into:

  • Powering Up: Understanding how to use eBay's tools and community to get sales up to PowerSeller levels
  • Hitting Your Sales Targets: Establishing a strategy for choosing the items that work for you, buying items for resale on eBay, and creating a business plan that incorporates marketing, shipping, eBay Stores, and expanding into a separate Web site.
  • Build Better Listings: Upgrading your HTML and photography skills to build sale pages that command buyer confidence
  • Become a Model Seller: Enhancing your customer service skills from packing and shipping to insuring items to communicating with buyers
  • Manage Your Business: A crash course in accounting, including the unique issues with operating an online store

The book also includes a CD-ROM that includes samples of Marsha's 5-DVD video training kit, "Your eBay Business Plan;" trial versions of helpful software from DAZzle, Fast Photos, and QuickBooks; and tools created by the author to help you better operate your business including a fee calculator and list of sources for wholesale merchandise.

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Introduction.

Part I: Power Up to PowerSeller Status.

Practice 1: Understanding What It Takes to Be a PowerSeller.

Practice 2: Knowing eBay Inside and Out.

Practice 3: Discerning the Many Faces of eBay.

Practice 4: Benefiting from the Community and Certified Providers.

Part II: Hit Your Sales Targets.

Practice 5: Deciding What to Sell and the Tools That Help You.

Practice 6: Finding Merchandise to Sell.

Practice 7: Building a Business Buying Plan.

Practice 8: Recouping the Costs of Selling on eBay — and Then Some.

Practice 9: Building a Selling Strategy.

Practice 10: Setting Shipping Costs That Pay.

Practice 11: Marketing Your Items to Grow Sales.

Practice 12: Making the eBay Store Decision.

Practice 13: Taking Advantage of eBay Stores Marketing.

Practice 14: Becoming an eBay Trading Assistant.

Practice 15: Your Web Site: Expanding Beyond eBay.

Practice 16: Giving Back to Nonprofits through Giving Works.

Part III: Build Better Listings.

Practice 17: Creating Listings That Sell with HTML.

Practice 18: Writing Effective Listings.

Practice 19: Listing Made Easy with Turbo Lister.

Practice 20: Managing Your Business with Professional Tools.

Practice 21: Shooting Quality Product Photos.

Practice 22: Photographing Specialty Items.

Practice 23: Getting Your Photos Web-Ready.

Practice 24: Using Item Images Effectively.

Practice 25: Storing Photos Where Your Listings Can Find Them.

Practice 26: Giving Unsold Items a Second Chance.

Part IV: Become a Model Seller.

Practice 27: Choosing the Best Shipper for Your Type of Business.

Practice 28: Automating Your Shipping Chores.

Practice 29: Getting Your Item There in One Piece.

Practice 30: Understanding the Limitations of Package Insurance.

Practice 31: Handling the Inevitable: Returns.

Practice 32: Steering Clear of Fraud.

Practice 33: Keep Your E-Mailbox Free of Scams and Junk.

Practice 34: Securing Your Accounts.

Practice 35: Communicating with Your Buyers.

Practice 43: Keeping Up with Your Taxes.

Practice 44: Establish Your Business Type.

Practice 45: Running a Smooth Office.

Practice 46: Bonding Your Business.

Practice 47: Getting Free with a Home Network.

Appendix A: Glossary of eBay PowerSellers’ Business Terms.

Appendix B: Ten Other Places to Move Your Merchandise.

Appendix C: About the CD.

Index.

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Marsha Collier is an experienced eBay PowerSeller and bestselling eBay author. Her books have combined to sell over a million copies. She is also co-host of wsRadio.com's Computer and Technology Radio show.
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