Preface.

Introduction.

About the Author.

PART ONE: Why ROI?

Chapter 1 Demystifying the Status Quo.

They're Big and In Business.

Facts Are Facts.

They're Everywhere.

They Are Different.

Chapter 2 The Changing Philanthropic Environment.

Dead Economists and Nonprofits.

Three Paradigm Shifts.

The Leverage of Investors.

The Evolving Landscape.

An Unlevel Playing Field.

Chapter 3 Organizational Reluctance.

Learning from the For-Profit World.

Five Classic Fundraising Misconceptions.

More on "People Give to People, Not Causes."

More on "Nonprofits Can't Be Run Like a Business."

Success Leaves Clues.

Fear of "Putting Your Mission Up for Sale."

Chapter 4 Organizational Change.

Moving to an Investment-Based Mindset.

Nonprofit vs. For-Profit Models.

Moving Up the Motivational Pyramid.

Chapter 5 Organizational Value/Nonprofit ROI.

Beyond Logic Models—Moving from Outcomes to Outcome Value.

The Silver Bullet Syndrome.

Defining ROI.

Valuing Values.

The Value of Expected Value.

Chapter 6 Introducing the Organizational Value Proposition.

Market Pull.

It’s the Economy, Stupid! Revisited.

Overcoming the Pushback.

Structural Obstacles.

Intended Uses.

PART TWO: ROI Foundations and Techniques.

Chapter 7 Building an OVP for Your Organization.

Five Steps to Demonstrating Value.

Areas of Focus.

Chapter 8 Suggested Methodologies.

Present Value Basics.

Capital Budgeting.

Present Value of Future Benefits.

Multiplier Effects.

Comparison Basics.

Return Ratios.

Chapter 9 Communicating an ROI-Based Program.

Treating Investors as Investors.

The Importance of an Investor Relations Program.

Examples.

But What Happens in Four Years?

Unconventional Wisdom.

Chapter 10 Putting OVP to Work: ROI Profiles.

Organization 1: Rural, Small, and Dependent on Grants.

Organization 2: Good Track Record, but Not Well Known.

Organization 3: Demonstrating Importance to the Community.

Organization 4: Large and Well Known, but Campaign Has Stalled.

Organization 5: Large and Well Known, but ROI Not Obvious.

Organization 6: Drilling Deep into the Private Sector.

Organization 7: ROI Gone Wrong.

Organization 8: Making the Economic Pie Bigger.

INDEX.