The Power of Mobility: How Your Business Can Compete and Win in the Next Technology Revolution
"Mobility is the next technology force that is redefining how
businesses operate. Going forward, the winners will be 'anywhere
enterprises' that learn how to combine the Power of Mobility with
broadband connectivity to create competitive advantage. Russell's
book lays out a straightforward road map for how to do just
—Berge Ayvazian, Chief Strategy Officer, Yankee Group
"Our experience has proved that integrating the mobility of our
services into the lives of students creates tremendous
opportunities and new value. The ideas presented in this book will
serve organizations and businesses of all types well as they
explore the innovative growth that can come with the Power of
—Dr. Karen Pennington, Vice President, Student Development and Campus Life, Montclair State University
"For many professionals, the workplace is no longer a 'place,'
and the work day is no longer a 'day.' The Power of Mobility
shows us that companies that recognize this fundamental shift are
in the best position to take advantage of mobility to increase
business agility, transform the way they serve customers, and
enable exciting new business models."
—Don Proctor, Senior Vice President, Collaboration Software Group, Cisco
"What businesses need is a plain English explanation of the new
values and disciplines of the Mobility Age. In The Power of
Mobility, Russell McGuire provides that clear guidance without
—Clint Parr, Chief Executive Officer and President, Anyware Mobile Solutions
"Companies that figure out how to keep employees connected and
leverage context have the opportunity to outperform their peers in
the marketplace. The Power of Mobility explains what this
all means in simple terms, describes how companies can build
mobility into their businesses, and provides helpful examples for
those wanting to gain competitive advantage."
—H.P. Jin, PhD, Chief Executive Officer & President, TeleNav Inc.
"The Power of Mobility prepares you, in a step-by-step
fashion, to interpret the opportunity presented by mobility into
your firm's environment."
—Danny Briere, Chief Executive Officer, Telechoice
Part 1. The Mobility Age.
Chapter 1. Technology Sets the Stage.
Chapter 2. Redefining Communications.
Chapter 3. The Law of Mobility Signals Transformation.
Chapter 4. What Power?
Part 2. Seven Steps to the Power of Mobility.
Chapter 5. Introducing the Seven Steps.
Chapter 6. Digitize.
Chapter 7. Connect.
Chapter 8. Evaluate.
Chapter 9. Limit.
Chapter 10. Position.
Chapter 11. Protect.
Chapter 12. Learn from Your Customers.
Chapter 13. Go Capture the Power!