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The Power of Mobility: How Your Business Can Compete and Win in the Next Technology Revolution

ISBN: 978-0-470-17128-8
256 pages
September 2007
The Power of Mobility: How Your Business Can Compete and Win in the Next Technology Revolution (0470171286) cover image
Praise For The Power of Mobility: How Your Business Can Compete and Win in the Next Technology Revolution

"Mobility is the next technology force that is redefining how businesses operate. Going forward, the winners will be 'anywhere enterprises' that learn how to combine the Power of Mobility with broadband connectivity to create competitive advantage. Russell's book lays out a straightforward road map for how to do just that."
Berge Ayvazian, Chief Strategy Officer, Yankee Group

"Our experience has proved that integrating the mobility of our services into the lives of students creates tremendous opportunities and new value. The ideas presented in this book will serve organizations and businesses of all types well as they explore the innovative growth that can come with the Power of Mobility."
Dr. Karen Pennington, Vice President, Student Development and Campus Life, Montclair State University

"For many professionals, the workplace is no longer a 'place,' and the work day is no longer a 'day.' The Power of Mobility shows us that companies that recognize this fundamental shift are in the best position to take advantage of mobility to increase business agility, transform the way they serve customers, and enable exciting new business models."
Don Proctor, Senior Vice President, Collaboration Software Group, Cisco

"What businesses need is a plain English explanation of the new values and disciplines of the Mobility Age. In The Power of Mobility, Russell McGuire provides that clear guidance without the 'technospeak.'"
Clint Parr, Chief Executive Officer and President, Anyware Mobile Solutions

"Companies that figure out how to keep employees connected and leverage context have the opportunity to outperform their peers in the marketplace. The Power of Mobility explains what this all means in simple terms, describes how companies can build mobility into their businesses, and provides helpful examples for those wanting to gain competitive advantage."
H.P. Jin, PhD, Chief Executive Officer & President, TeleNav Inc.

"The Power of Mobility prepares you, in a step-by-step fashion, to interpret the opportunity presented by mobility into your firm's environment."
Danny Briere, Chief Executive Officer, Telechoice

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Foreword.

Preface.

Acknowledgements.

Part 1. The Mobility Age.

Chapter 1. Technology Sets the Stage.

Chapter 2. Redefining Communications.

Chapter 3. The Law of Mobility Signals Transformation.

Chapter 4. What Power?

Part 2. Seven Steps to the Power of Mobility.

Chapter 5. Introducing the Seven Steps.

Chapter 6. Digitize.

Chapter 7. Connect.

Chapter 8. Evaluate.

Chapter 9. Limit.

Chapter 10. Position.

Chapter 11. Protect.

Chapter 12. Learn.

Chapter 13. Go Capture the Power.

Index.

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Russell McGuire, Director of Strategy for Sprint, is responsible for developing the strategic vision and competitive strategies for the $40 billion+ telecommunications giant. His experience includes twenty years in the telecom industry plus experience in the defense and nuclear power industries. Prior to joining Sprint, Mr. McGuire was chief strategy officer for TeleChoice, a leading business strategy consultancy solely focused on innovative telecom market opportunities. He has also been a regular columnist for Network World, Business Reform, and Success magazines.
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"...the biggest benefit of the book to knowledgeable readers would be in providing ammunition for convincing skeptical managers, customers, or suppliers to make the changes necessary to exploit the opportunities created by mobility". (Journal of Product Innovation Management; 2009)
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The Power of Mobility: How Your Business Can Compete and Win in the Next Technology Revolution (US $27.95)

-and- Mastering the Digital Marketplace: Practical Strategies for Competitiveness in the New Economy (US $55.00)

Total List Price: US $82.95
Discounted Price: US $62.21 (Save: US $20.74)

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