iProperty: Profiting from Ideas in an Age of Global Innovation
Competing for the Future.
What is iProperty?
iProperty is not Evil.
Shifting Global Sands.
We're All Global Now.
Think for a Moment.
Part I. Introducing the Global Context.
1. Innovating World: Welcome to the Global Innovation Factory.
Why the World is Innovating.
Innovation Drives Economic Globalization.
The Urgency of Innovation The Globalization of Innovation.
iProperty Risks and Opportunities.
Lagging Legal Standardization.
Increasing Global Economic Output.
Fueling the Global Spread of Innovation
The “Creative Class”.
Outsourcing Cost of Innovation.
Governmental and Non-profit Initiatives.
Playing the Global iProperty Game.
2. iProperty World: Assessing Risk in a Changing Global Environment.
India's New Patent Law.
China, The World's Biggest Pirate.
The Good News.
Risks in Developing Countries.
Risks in Developed Countries.
Minimizing Global Risks.
Part II . Strategies for a Flat World.
3. Global Strategy: Protecting, Strengthening, Expanding Business Opportunities.
The Strategic Context.
A Plethora of Decisions.
Spending Money and Getting Nowhere.
Patent Attorney as Guru.
The Worst Possible Timing.
iProperty Order from Idea Chaos.
Precipitating Strategic Decisions.
iProperty Intelligence and Freedom-to-Operate.
Documentation, Communication, Efficiency.
Creating a Vision.
Detailing a Plan.
A Strategic iProperty Mindset.
4. Global Business: Integrating iProperty Strategy and Business Strategy.
Defining the Value Chain.
Value Chain Strategies.
Protect High-Profit Stages of the Value Chain.
Suppliers Taking Hostages.
Competitive Value Chain Analysis
Dow Chemical's Value Chain Approach.
Mastering the Value Chain
5. Global Navigation: Mapping the iProperty of Competitors.
Assessing the Patent Landscape.
Timing is Critical.
Feedback to Product Development.
The Vonage Story.
Mapping the Patent Space.
Visualizing the Landscape.
Collecting and Storing Data.
Preprocessing the Data.
Creating a Visual Representation.
Interpreting the Visual Representation.
Screen out Clearly Non-Infringed Patents.
Analyze Potentially Infringed Patents.
Analyze Clearly Infringed Patents.
Mastering the Patent Landscape.
6. Global Protection: Selecting the Fields of Engagement.
Global Patent Strategy Challenges.
Beware Unexpected Cost Spikes.
What is the Patent Worth?
Developing a Global Strategy.
Evaluating Competitor Strategies.
Evaluating the Existing Portfolio.
A Decision Making Paradigm.
Assigning a Relative Value.
Aligning Investment with Value.
Timing and Re-evaluation.
Maximizing Global Portfolio Value.
7. Global Matrix: Maximizing Return on Investment.
Developing a Global Patent Strategy Matrix.
Evaluating Patent Costs.
Appraising the Market Protected.
Assessing the Enforcement Probability.
Tailoring Patent Strategy to Product Strategy.
Conducting a Reality Check.
Mastering the Matrix.
Part III. Tactics for Maximum Impact.
8. iProperty Culture: Creating a Culture that Values iProperty.
Establishing a Sense of Urgency.
Creating the Guiding Coalition.
Developing a Vision/Strategy.
Communicating the Vision/Strategy.
Empowering Broad-Based Action.
Generating Short-term Wins.
Consolidating Gains and Producing More Change.
Anchoring New Approaches.
Valuing iProperty Culture.
9. iProperty Team: Building a Team for Strategy Execution.
Bouncing Ideas and Strategy Failures.
Mental Models for iProperty Decisions.
Enriching the Mental Model.
Enhancing the Inputs.
Systematizing the Analysis.
Biased Mental Models = Ineffective Decisions.
Overzealous Advocacy Produces Misconceptions.
Patents as Economic Monopolies.
Patents and Freedom of Action.
The War Chest Myth.
Enforcing Patents in Developing Economies
Solving Complex Problems.
Mastering the Decision Making Process.
10. iProperty Pipeline, Part I: Amassing a Wellspring of Ideas.
Introducing the iProperty Pipeline.
A Trickle of New Ideas.
Providing a Creative Environment.
Different Employees = Different Challenges.
From Mind to Idea.
Whales, Seagulls, Ideas.
Capturing those Pesky Ideas.
Getting in the Trenches.
Capture Facilitates Evaluation.
AUniversity Perspective Priming the Pipeline.
11. iProperty Pipeline, Part II: Producing a Strategically Targeted Portfolio.
Evaluating Ideas for Protection.
Strategically Guided Decisions.
Creating a Strategy Grid.
Managing Information Flow.
Formalizing the Information Content.
Legalizing the Information Content.
Managing the Pipeline.
Maximizing Output Value.
12. iProperty Options: Protecting Ideas in the Global Economy.
Secrets are Hard to Keep.
Secrets May be the Only Option.
Coke, the Master of Trade Secrets.
The Preemption Strategy.
The Patent Option.
What is a Patent?
Patents and Economics.
Why do Companies Patent?
Protecting Ideas by Giving Them Away.
Publishing and Perishing.
What are Defensive Publications?
Writing a Defensive Publication.
Where to Publish.
Shoot First, Aim Later.
William Barrett is a patent attorney and author with a passion for developing novel approaches to managing intellectual property. He is Vice President of Intellectual Property for Advanced Liquid Logic, Inc., in Research Triangle Park, North Carolina.
Christopher Price is CEO of LAAMScience, Inc., in Research Triangle Park, North Carolina. A serial entrepreneur, Chris has served as CEO for several life sciences companies based on a variety of technologies and is an inventor on more than 30 U.S. patents and patent applications.
Thomas Hunt is Director of Intellectual Property at Markem Corporation in Keene, New Hampshire. A patented inventor and cofounder of ipCapital Group, Inc., a premier IP strategy consulting firm, Tom has developed and refined intellectual asset management methodologies and processes that have been used in over 350 companies.