 Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
ISBN: 978-0-470-17462-3
Paperback
384 pages
January 2008
US $29.99
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Introduction.
Part I: Background.
Chapter 1: Setting the Stage.
Chapter 2: Understanding Your Landing Pages.
Chapter 3: Understanding Your Audience.
Chapter 4: Understanding The Decision Process.
Part II: What and How to Tune.
Chapter 5: Why Your Site Is Not Perfect.
Chapter 6: Selecting Elements to Tune.
Chapter 7: The Math of Tuning.
Chapter 8: Tuning Methods.
Part III: Getting It Done.
Chapter 9: Assembling the Team and Getting Buy-in.
Chapter 10: Developing Your Action Plan.
Chapter 11: Avoiding the Pitfalls.
Appendix A: A Closer Look at the Google Website Optimizer.
Glossary.
Index.
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