Acknowlegments.

Foreword.

Introduction.

CHAPTER ONE: The Dinosaurs.

MAYER AMSCHEL ROTHSCHILD: Out of the Ghetto and into the Limelight.

NATHAN ROTHSCHILD: When Cash Became King—and Credit Became Prime Minister.

STEPHEN GIRARD: The First Richest Man in America Financed Privateers.

JOHN JACOB ASTOR: A One-Man Conglomeration.

CORNELIUS VANDERBILT: A Man Above The Law.

GEORGE PEABODY: A Finder of Financing and Financiers.

JUNIUS SPENCER MORGAN: The Last of the Modern Manipulators.

DANIEL DREW: Much "To Drew" About Nothing.

JAY COOKE: Stick To Your Knitting.

CHAPTER TWO: Journalists and Authors.

CHARLES DOW: His Last Name Says It All.

EDWARD JONES: You Can’t Separate Rodgers and Hammerstein.

THOMAS W. LAWSON: "Stock Exchange Gambling is the Hell of it All . . . ".

B.C. FORBES: He Made Financial Reporting Human.

EDWIN LEFEVRE: You Couldn’t Separate His Facts from His Fiction.

CLARENCE W. BARRON: A Heavyweight Journalist.

BENJAMIN GRAHAM: The Father of Security Analysis.

ARNOLD BERNHARD: The Elegance of Overview on a Single Page.

LOUIS ENGEL: One Mind that Helped Make Millions More.

CHAPTER THREE: Investment Bankers and Brokers.

AUGUST BELMONT: He Represented Europe’s Financial Stake in America.

EMANUEL LEHMAN AND HIS SON PHILIP: Role Models For So Many Wall Street Firms.

JOHN PIERPONT MORGAN: History’s Most Powerful Financier.

JACOB H. SCHIFF: The Other Side of the Street.

GEORGE W. PERKINS: He Left the Comfy House of Morgan to Ride a Bull Moose.

JOHN PIERPONT "JACK" MORGAN, JR.: No One Ever Had Bigger Shoes to Fill.

THOMAS LAMONT: The Beacon for a Whole Generation.

CLARENCE D. DILLON: He Challenged Tradition and Symbolized the Changing World.

CHARLES E. MERRILL: The Thundering Herd Runs Amok in the Aisles of the Stock Market’s Supermarket.

GERALD M. LOEB: The Father of Froth—He Knew the Lingo, Not the Logic.

SIDNEY WEINBERG: The Role Model for Modern Investment Bankers.

CHAPTER FOUR: The Innovators.

ELIAS JACKSON "LUCKY" BALDWIN: When You’re Lucky, You Can Go Your Own Way.

CHARLES T. YERKES: He Turned Politics into Monopolistic Power.

THOMAS FORTUNE RYAN: America’s First Holding Company.

RUSSELL SAGE: A Sage for all Seasons.

ROGER W. BABSON: Innovative Statistician and Newsletter Writer.

T. ROWE PRICE: Widely Known as the Father of Growth Stocks.

FLOYD B. ODLUM: The Original Modern Corporate Raider.

PAUL CABOT: The Father of Modern Investment Management.

GEORGES DORIOT: The Father of Venture Capital.

ROYAL LITTLE: The Father of Conglomerates.

CHAPTER FIVE: Bankers and Central Bankers.

JOHN LAW: The Father of Central Banking Wasn’t Very Fatherly.

ALEXANDER HAMILTON: The Godfather of American Finance.

NICHOLAS BIDDLE: A Civilized Man Could Not Beat a Buccaneer.

JAMES STILLMAN: Psychic Heads America’s Largest Bank.

FRANK A. VANDERLIP: A Role Model for Any Wall StreetWanna-Be.

GEORGE F. BAKER: Looking Before Leaping Pays Off.

AMADEO P. GIANNINI: Taking the Pulse of Wall Street Out of New York.

PAUL M. WARBURG: Founder and Critic of Modern American Central Banking.

BENJAMIN STRONG: Had Strong Been Strong the Economy Might Have Been, Too.

GEORGE L. HARRISON: No, This Isn’t the Guy From the Beatles.

NATALIE SCHENK LAIMBEER: Wall Street’s First Notable Female Professional.

CHARLES E. MITCHELL: The Piston of the Engine that Drove the Roaring 20s.

ELISHA WALKER: America’s Greatest Bank Heist—Almost.

ALBERT H. WIGGIN: Into the Cookie Jar.

CHAPTER SIX: New Deal Reformers.

E.H.H. SIMMONS: One of the Seeds of Too Much Government.

WINTHROP W. ALDRICH: A Blue Blood Who Saw Red.

JOSEPH P. KENNEDY: Founding Chairman of the SEC.

JAMES M. LANDIS: The Cop Who Ended Up in Jail.

WILLIAM O. DOUGLAS: The Supreme Court Judge on Wall Street?

CHAPTER SEVEN: Crooks, Scandals, and Scalawags.

CHARLES PONZI: The Ponzi Scheme.

SAMUEL INSULL: He "Insullted" Wall Street and Paid the Price.

IVAR KREUGER: He Played With Matches and Got Burned.

RICHARD WHITNEY: Wall Street’s Juiciest Scandal.

MICHAEL J. MEEHAN: The First Guy Nailed by the SEC.

LOWELL M. BIRRELL: The Last of the Great Modern Manipulators.

WALTER F. TELLIER: The King of the Penny Stock Swindles.

JERRY AND GERALD RE: A Few Bad Apples Can Ruin the Whole Barrel.

CHAPTER EIGHT: Technicians, Economists, and Other Costly Experts.

WILLIAM P. HAMILTON: The First Practitioner of Technical Analysis.

EVANGELINE ADAMS: ByWatching the Heavens She Became a Star.

ROBERT RHEA: He Transformed Theory into Practice.

IRVING FISHER: The World’s Greatest Economist of the 1920s, or Why You Shouldn’t Listen to Economists—Particularly Great Ones.

WILLIAM D. GANN: Starry-Eyed Traders "Gann" an Angle Via Offbeat Guru.

WESLEY CLAIR MITCHELL: Wall Street’s Father of Meaningful Data.

JOHN MAYNARD KEYNES: The Exception Proves the Rule I.

R.N. ELLIOTT: Holy Grail or Quack?

EDSON GOULD: The Exception Proves the Rule II.

JOHN MAGEE: Off the Top of the Charts.

CHAPTER NINE: Successful Speculators, Wheeler-Dealers, and Operators.

JAY GOULD: Blood Drawn and Blood Spit—Gould or Ghoul-ed?

"DIAMOND" JIM BRADY: Lady Luck Was on His Side—Sometimes.

WILLIAM H. VANDERBILT: He Proved His Father Wrong.

JOHN W. GATES:What Can You Say About a Man Nicknamed "Bet-a-Million"?

EDWARD HARRIMAN: Walk Softly and Carry a Big Stick.

JAMES J. HILL: When Opportunity Knocks.

JAMES R. KEENE: Not Good Enough for Gould, But Too Keen for Anyone Else.

HENRY H. ROGERS: Wall Street’s Bluebeard: "Hoist the Jolly Roger!".

FISHER BROTHERS: Motortown Moguls.

JOHN J. RASKOB: Pioneer of Consumer Finance.

ARTHUR W. CUTTEN: Bully the Price, Then Cut’n Run.

BERNARD E. "SELL ’EM BEN" SMITH: The Rich Chameleon.

BERNARD BARUCH: HeWon and Lost, But Knew When to Quit.

CHAPTER TEN: Unsuccessful Speculators, Wheeler-Dealers, and Operators.

JACOB LITTLE: The First to Do so Much.

JAMES FISK: If You Knew Josie Like He Knew Josie, You’d Be Dead Too!

WILLIAM CRAPO DURANT: Half Visionary Builder, Half Wild Gambler.

F. AUGUSTUS HEINZE: Burned by Burning the Candle at Both Ends.

CHARLES W. MORSE: Slick and Cold as Ice, Everything He Touched . . . Melted.

ORIS P. AND MANTIS J. VAN SWEARINGEN: He Who Lives by Leverage, Dies by Leverage.

JESSE L. LIVERMORE: The Boy Plunger and Failed Man.

CHAPTER ELEVEN: Miscellaneous, But Not Extraneous.

HETTY GREEN: TheWitch’s Brew, or . . . It’s Not Easy Being Green.

PATRICK BOLOGNA: The Easy Money—Isn’t.

ROBERT R. YOUNG: And It’s Never Been the Same Since.

CYRUS S. EATON: Quiet, Flexible, and Rich.

Conclusion.

Appendix.

Index.