 Modeling for Insight: A Master Class for Business Analysts
ISBN: 978-0-470-17555-2
Paperback
466 pages
October 2008
US $89.95
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USING THIS BOOK.
ACKNOWLEDGMENTS.
ACKNOWLEDGMENTS FOR CASES.
ABOUT THE AUTHORS.
PART I.
1. Introduction.
1.0 Models and Modeling.
1.1 Well-Structured versus Ill-Structured Problems.
1.2 Modeling versus Problem Solving.
1.3 Modeling for Insight.
1.4 Novice Modelers and Expert Modelers.
1.5 Craft Skills in Modeling.
1.6 A Structured Modeling Process.
1.7 Modeling Tools.
1.8 Summary.
2. Foundations of Modeling for Insight.
2.0 Introduction.
2.1 The Modeling Process.
2.2 Tools for Modeling.
2.3 Presentation Skills.
2.4 Summary.
3. Spreadsheet Engineering.
3.0 Why Use Spreadsheets?
3.1 Spreadsheet Engineering.
3.2 Summary.
PART II.
4. A First Example—The Red Cross Problem.
4.0 Introduction.
4.1 The Red Cross Problem.
4.2 Bringing Blood Quality into the Analysis.
4.3 Improving and Iterating.
4.4 Summary.
5. Retirement Planning Problem.
5.0 Introduction.
5.1 Retirement Planning (A).
5.2 Retirement Planning (B).
5.3 Retirement Planning (C).
5.4 Presentation of Results.
5.5 Summary.
6. Technology Option.
6.0 Introduction.
6.1 Technology Option (A).
6.2 Technology Option (B).
6.2.1 Frame the Problem—M2.
6.3 Additional Refi nements.
6.4 Presentation of Results.
6.5 Summary.
PART III.
7. MediDevice.
7.0 Introduction.
7.1 MediDevice Case (A).
7.2 Revising the Model.
7.3 MediDevice Case (B).
7.4 Presentation of Results.
7.5 Summary.
8. Draft Commercials.
8.0 Introduction.
8.1 Draft Commercials Case.
8.2 Frame the Problem.
8.3 Diagram the Problem.
8.4 M1 Model and Analysis.
8.5 M2 Model and Analysis.
8.6 M3 Model and Analysis.
8.7 M4 Model and Analysis.
8.8 Presentation of Results.
8.9 Summary.
9. New England College Skiway.
9.0 Introduction.
9.1 New England College Skiway Case.
9.2 Frame the Problem.
9.3 Diagram the Problem.
9.4 M1 Model and Analysis.
9.5 Analyzing Mountain Capacity.
9.6 M2 Model and Analysis.
9.7 M3 Model and Analysis.
9.8 Considering Uncertainty.
9.9 Presentation of Results.
9.10 Summary.
10. National Leasing, Inc.
10.0 Introduction.
10.1 National Leasing Case.
10.2 Frame the Problem.
10.3 Diagram the Problem.
10.4 M1 Model and Analysis.
10.5 M2 Model and Analysis.
10.6 M3 Model and Analysis.
10.7 M4 Model and Analysis.
10.8 Presentation of Results.
10.9 Summary.
11. Pharma X and Pharma Y.
11.0 Introduction.
11.1 The Pharma X and Pharma Y Case.
11.2 Frame the Problem.
11.3 Diagram the Problem.
11.4 Expected Value or Simulation?
11.5 M1 Model and Analysis.
11.6 M2 Model and Analysis.
11.7 M3 Model and Analysis.
11.8 Presentation of Results.
11.9 Summary.
12. Invivo Diagnostics, Inc.
12.0 Introduction.
12.1 Invivo Diagnostics Case.
12.2 Frame and Diagram the Problem.
12.3 M1 Model and Analysis.
12.4 M2 Model and Analysis.
12.5 M3 Model and Analysis.
12.6 M4 Model and Analysis.
12.7 Presentation of Results.
12.8 Summary.
Appendix A: Guide to Solver.
Appendix B: Guide to Crystal Ball.
Appendix C: Guide to the Sensitivity Toolkit.
INDEX.
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