Real You Incorporated: 8 Essentials for Women Entrepreneurs
Part branding—the author is a nationally known marketing expert—and part business inspiration, Real You Incorporated includes case studies of real women entrepreneurs from a variety of industries: manufacturing, retail, restaurants, real estate, publishing and many more. Their stories bring the book to life, adding inspiration and role models. The book also includes a visualization tool in the form of a chart that women entrepreneurs can complete and keep with them, to remind them of their Real You, no matter what phase their business is in.
Section I: Find It Within You.
Real Fact 1: It All Starts With You.
Life Lesson One: Your future starts now.
Life Lesson Two: Learn from your past.
Life Lesson Three: Describe yourself in one word.
Real Fact 2: Define Your Passions.
Life Lesson Four: Find the real people in your life.
Life Lesson Five: Don’t go it alone.
Life Lesson Six: Follow your instincts.
Real Fact 3: Discover Your Brand.
Life Lesson Seven: Tell your company story.
Life Lesson Eight: Defi ne your brand essence.
Life Lesson Nine: Create your vision statement.
Section II: The Competitive Advantage.
Real Fact 4: Bring Your Passion and Your Brand Together.
Life Lesson Ten: The fi ve senses of branding.
Life Lesson Eleven: Create a marketing plan.
Life Lesson Twelve: Make it tangible.
Real Fact 5: Create a Unique and Real Work Environment.
Life Lesson Thirteen: Be a creative leader.
Life Lesson Fourteen: Express your brand in hiring.
Life Lesson Fifteen: Avoid culture vultures.
Real Fact 6: Your Personal Brand Is Your Business Brand.
Life Lesson Sixteen: Customers know if you’re faking it.
Life Lesson Seventeen: Be everywhere she wants you to be.
Life Lesson Eighteen: The real world is online.
Real Fact 7: Chart Uncharted Waters.
Life Lesson Nineteen: Build your business network.
Life Lesson Twenty: Change the world for other women.
Life Lesson Twenty-One: Capture your charitable passion.
Real Fact 8: Creativity Is Unstoppable.
Life Lesson Twenty-Two: Don’t get stuck.
Life Lesson Twenty-Three: Play.
Life Lesson Twenty-four: Share.
About the Author.
Real You Incorporated: 8 Essentials for Women Entrepreneurs (US $24.95)
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