Prologue: Speed and Execution Are the Keys to Success.

1. The Two-Minute Drill Mind-Set: Eight Winning Principles Business Leaders Can Learn from the Great Game of Football.

Football Example: UT vs. Pitt, 2003.

Business Example: Problems with Six-Sigma.

2. You Are the Quarterback: Leading Your Organization to Improve.

Football Example: Broncos vs. Browns, 1987: "The Drive".

Business Example: Poor leadership at a distribution center.

3. Know the Score and Define Winning: How Is Your Organization Really Performing, and What Do You Really Want to Achieve?

Football Example: USC vs. Notre Dame, 2005.

Business Example: Improving new product delivery time and quality.

4. Create Your Scouting Report and Game-Day Match-Ups: Identify Potential Opponents to Change.

Football Example: Dolphins vs. Jets, 1994.

Business Example: Improving a company’s price-quoting system.

5. Create an Extreme Focus and a Sense of Urgency: A Plan for Implementing Rapid Change.

Football Example: Patriots vs. Panthers, 2004 Super Bowl.

Business Example: Natural gas shortage crisis.

6. Develop Your Winning Two-Minute Drill Package: Get the Right Players on the Field and Take Ownership of the Plan.

Football Example: 49ers vs. Bengals, 1989 Super Bowl.

Business Example: TMS Engineering.

7. Snap the Ball and Execute the Right Plays: Execution Is Critical to Improvement.

Football Example: Titans vs. Rams, 2000 Super Bowl.

Business Example: CTSK Industries' cost-cutting measures.

8. Close Out the Game, Then Celebrate: Don't Reward "Victory" Until You See Truly Lasting Success.

Football Example: Kentucky vs. LSU, 2002.

Business Example: Kingswood Valley Healthcare.

9. Conduct a Postgame Press Conference and Analysis: Review Your Successes So That You and Others Can Do Even Better in the Future.

Football Example: Indianapolis Colt postgame press conference (after playing New York Jets), 2006.

Business Example: Tri-X Corporation.

Epilogue: Winning Is Better than Losing.

Endnotes.

Acknowledgments.

About the Authors.

Index.