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Strategic Communications for Nonprofits: A Step-by-Step Guide to Working with the Media, 2nd Edition

ISBN: 978-0-470-18154-6
Paperback
204 pages
September 2008, Jossey-Bass
US $39.95 Add to Cart

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Strategic Communications for Nonprofits: A Step-by-Step Guide to Working with the Media, 2nd Edition (0470181540) cover image
Other Available Formats: E-book

Foreword.

Acknowledgments.

About the Authors.

About CCMC.

Introduction.

1 The Basics of Strategic Communications.

2 Elements of a Strategic Communications Plan.

3 Conducting Research and Targeting Audiences.

4 Framing and Developing Messages.

5 Navigating a Changing Industry.

6 Making the Most of Your Resources.

7 Earning Good Media Coverage.

8 Responding to a Media Crisis and Managing Backlash.

9 Selecting and Training Spokespeople.

10 Capitalizing on the Power of Partnerships.

11 Chapters Online: Graphics, Advertising, and Evaluation.

Resources.

Index.

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Strategic Communications for Nonprofits: A Step-by-Step Guide to Working with the Media, 2nd Edition (US $39.95)

-and- The Executive Director's Guide to Thriving as a Nonprofit Leader, 2nd Edition (US $38.00)

Total List Price: US $77.95
Discounted Price: US $58.46 (Save: US $19.49)

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