 Strategic Communications for Nonprofits: A Step-by-Step Guide to Working with the Media, 2nd Edition
ISBN: 978-0-470-18154-6
Paperback
208 pages
September 2008, Jossey-Bass
US $37.95
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Foreword.
Acknowledgments.
About the Authors.
About CCMC.
Introduction.
1 The Basics of Strategic Communications.
2 Elements of a Strategic Communications Plan.
3 Conducting Research and Targeting Audiences.
4 Framing and Developing Messages.
5 Navigating a Changing Industry.
6 Making the Most of Your Resources.
7 Earning Good Media Coverage.
8 Responding to a Media Crisis and Managing Backlash.
9 Selecting and Training Spokespeople.
10 Capitalizing on the Power of Partnerships.
11 Chapters Online: Graphics, Advertising, and Evaluation.
Resources.
Index.
