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Brand for Talent: Eight Essentials to Make Your Talent as Famous as Your Brand

ISBN: 978-0-470-18268-0
Hardcover
272 pages
April 2009, Jossey-Bass
US $29.95 Add to Cart

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Brand for Talent: Eight Essentials to Make Your Talent as Famous as Your Brand (0470182687) cover image
Other Available Formats: E-book

Introduction.

Part One: Get Real.

Essential One: Wake Up.

Essential Two: Look Ahead.

Part Two: Get to Work.

Essential Three: Create.

Essential Four: Segment.

Essential Five: Implement.

Part Three: Get Prepared.

Essential Six: Sustain.

Essential Seven: Survive.

Part Four: What It Means to You.

Build a Talent Brand Legacy.

Notes.

Acknowledgments.

Index.

About the Authors.

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Brand for Talent: Eight Essentials to Make Your Talent as Famous as Your Brand (US $29.95)

-and- My Life in Leadership: The Journey and Lessons Learned Along the Way (US $27.95)

Total List Price: US $57.90
Discounted Price: US $43.42 (Save: US $14.48)

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