Brand for Talent: Eight Essentials to Make Your Talent as Famous as Your BrandISBN: 978-0-470-18268-0
Hardcover
272 pages
April 2009, Jossey-Bass
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Part One: Get Real.
Essential One: Wake Up.
Essential Two: Look Ahead.
Part Two: Get to Work.
Essential Three: Create.
Essential Four: Segment.
Essential Five: Implement.
Part Three: Get Prepared.
Essential Six: Sustain.
Essential Seven: Survive.
Part Four: What It Means to You.
Build a Talent Brand Legacy.
Notes.
Acknowledgments.
Index.
About the Authors.
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Brand for Talent: Eight Essentials to Make Your Talent as Famous as Your Brand (US $29.95)
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