For the first time, a leadership expert has been able to quantify the bottom-line value of keeping your word: Companies with high measures of integrity outperform all companies by at least 2.5%, and exhibit:

• Deeper employee committment
• Lower turnover
• Superior customer service
• Higher profitability

Tony Simon reverses the usual maxim: “Talk the Walk"—it is better to be honest about what you can and can’t do rather than over promise and fall short. Beginning with scholarly research into "word-action alignment," Simons interviewed hundreds of employees in dozens of workplaces—and bases this book on focused work with 100 senior managers. Simons moves from individual integrity at the beginning of the book to creating an organizational culture of integrity in later chapters. Throughout, he uses real-world insight and feedback drawn from both line managers and CEOs. His model for organizational integrity is completely new and will reach the market at a critical time. Author plans to expand his model into a resource for training and assessment for all businesses.