Online Research Essentials: Designing and Implementing Research Studies
April 2009, ©2009, Jossey-Bass
Online Research Essentials
Designing and Implementing Research Studies
Online Research Essentials
Written by experts in the field, Online Research Essentials provides step-b-step guidance to the student or new practitioner in how to create, test, and deploy online survey research. The book includes everything needed for planning and developing a survey, putting it online, and formatting data for further analysis.
Russell and Purcell provide support for using the popular Microsoft Expression Web and Adobe Dreamweaver web page authoring tools and for using the Access database that is used to collect and store survey results. Online Research Essentials is a comprehensive resource that discusses the practical aspects of survey development and applied research and offers information on a wide range of research-related topics that include:
- Scientific method and research design
- Ethical considerations on using the Internet for research
- Creating web pages
- Planning the research study
- Creating a simple survey on the Internet
- Developing an e-survey
- Creating more complicated Internet surveys
- Sampling procedures
- Developing experimental designs
- Repeated measures and matched group designs
1. Understanding the Basics of Research.
Making Decisions: Intuition Versus Science.
Using the Scientific Method in Research.
Formulating a Research Question.
Understanding Research Terminology.
Research Methods That Can Help Answer Your Question.
2. Ethical Considerations for Using the Internet for Research.
Defining Ethics and Its Role in Conducting Research.
What Can We Learn from Debriefing Statements?
Deception and Online Research: Participant Privacy, Anonymity, and Other Issues.
3. Getting to Know Microsoft Expression.
How the Internet Works.
Introducing Microsoft Expression.
Creating and Modifying Tables.
4. Planning Your Research Study.
Formulating Your Research Question.
5. Creating a Simple Survey on the Internet.
Planning the Survey.
Constructing the Survey.
Designing and Creating the Database and Connecting It to the Online Survey.
Specifying the Survey Processing.
6. Introduction to Survey Development: Easy Steps to Creating an Online Survey.
Survey Methods: Interviews and Questionnaires.
General Guidelines for Formatting an Online Survey.
7. Using Styles, Style Sheets, and Graphics.
Working with Style Sheets.
Working with Pictures and Graphics.
8. Creating More Complicated Internet Surveys.
9. Sampling Procedures.
Understanding Populations and Samples.
10. Developing Experimental Designs.
Introduction to Experiments and Between-Subjects Designs.
11. Introduction to Web Programming.
Creating Multiple Versions of a Page to Eliminate Bias.
12. Repeated Measures and Matched Groups Designs.
Introduction to Within-Subjects Designs (Repeated Measures).
Using Cookies to Prevent Multiple Submissions.
Using Query Strings.
When Things Go Wrong.
15. General Tips on Storing and Analyzing Your Data Using Statistics.
Getting Data Out of the Web Survey.
Testing Your Research Hypothesis Using Inferential Statistics.
Helpful Resources and Links to Analyze Data.
Appendix. Using Photoshop to Create Buttons and Banners.
Brenda Russell, PhD, is an associate professor in the applied psychology program at Pennsylvania State University, Berks in Reading, Pennsylvania. Her recent research involves using the Internet to design, administer, and collect survey and experimental research data.
John Purcell, MBA, MS, is recently retired from Castleton State College in Castleton, Vermont, where he was department chair and professor and coordinator of the e-commerce concentration in the Department of Business Administration.