 Mobile Advertising: Supercharge Your Brand in the Exploding Wireless Market
ISBN: 978-0-470-18598-8
Hardcover
404 pages
March 2008
US $29.95
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Foreword.
Preface.
In Gratitude.
About the Authors.
1. A Brief History of Advertising.
2. A Digital Revolution.
3. A Five-Points Framework.
4. Introduction to Mobile Advertising.
5. Challenges and Accelerators for Mobile Advertising.
6. Mobile Advertising Models.
7. Case Studies from Around the World.
8. Technology-The Lifeblood of Digital Advertising.
9. What Comes Next?
10. Conclusion and Recommendations.
Index.
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