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Microsoft 2.0: How Microsoft Plans to Stay Relevant in the Post-Gates Era
ISBN: 978-0-470-19138-5
Hardcover
304 pages
May 2008


A glimpse beyond the Gates

Will Bill Gates’s retirement on June 30 also consign Microsoft to the corporate retirement home? Mary Jo Foley doesn’t think so. Her 25 years of Microsoft-watching provide a unique vantage point from which to speculate on how Microsoft might write its next chapter. Identifying signposts and interpreting clues she knows well, Foley offers a thought-provoking look at what the future might hold for Microsoft minus Gates.

This is a remarkably incisive examination of leadership, potential products, management and product development styles, licensing issues, and other signposts. Who are the rising stars? What does the business model look like? Does the brass ring lie with consumer products or business solutions? What’s ahead for Ray Ozzie, Steve Ballmer, and Steven Sinofsky? How will Microsoft digest future acquisitions during its “2.0” phase?

Whether you’re a customer, competitor, business buff, or garden-variety consumer, this look at the next generation of one of America’s corporate monoliths is riveting reading.

“When I want to know what’s going on inside Microsoft, I turn to Mary Jo Foley. She knows more about what’s going on in Redmond than most insiders.”
— Ed Bott, award-winning technology writer, blogs.zdnet.com/bott

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