 Unleashing Innovation : How Whirlpool Transformed an Industry
ISBN: 978-0-470-19240-5
Hardcover
272 pages
August 2008, Jossey-Bass
US $27.95
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Foreword by Jeff Fettig.
Preface.
Introduction.
PART ONE: THE ANATOMY OF INNOVATION.
1. Embedded Innovation in Action.
2. Structuring and Sustaining Innovation: The Rational Framework and Emotional Drivers.
PART TWO: RATIONAL DRIVERS.
3. The Strategic Architecture.
4. Management Systems.
5. The Innovation Pipeline.
6. Innovation Mentors.
7. Managing Execution and Results.
PART THREE: EMOTIONAL DRIVERS.
8. Learn.
9. Dream.
10. Create.
11. Heroes.
12. Spirit.
Conclusion: The Innovation Journey.
Epilogue: Dragons Be Here.
References.
Acknowledgments.
The Authors.
Index.
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