Unleashing Innovation : How Whirlpool Transformed an Industry
August 2008, Jossey-Bass
Foreword Jeff M. Fettig vii
Part One: The Anatomy of Innovation 1
1 Embedded Innovation in Action 3
2 Structuring and Sustaining Innovation:
The Rational Framework and Emotional Drivers 25
Part Two: Rational Drivers 45
3 The Strategic Architecture 47
4 Management Systems 63
5 The Innovation Machine 83
6 Innovators and Innovation Mentors 105
7 Managing Execution and Results 119
Part Three: Emotional Drivers 137
8 Learn 139
9 Dream 155
10 Create 169
11. Heroes 183
12. Spirit 199
Conclusion: The Innovation Journey 211
Epilogue: Dragons Be Here 217
About the Authors 237
Nancy Tennant Snyder is corporate vice president for leadership and strategic competencies for Whirlpool Corporation, reporting to the chairman and CEO, Jeff M. Fettig. BusinessWeek named her one of twenty-five Innovation Champions in the world.
Deborah L. Duarte is a consultant who is an expert in the areas of innovation strategy, leadership and executive development, organizational design, project leadership, virtual teaming, and executive coaching.
Snyder and Duarte have coauthored twobest-selling books: Mastering Virtual Teamsand Strategic Innovation, both from Jossey-Bass Publishers.
Buy Both and Save 25%!
Unleashing Innovation : How Whirlpool Transformed an Industry (US $27.95)
-and- Relevance: Hitting Your Goals by Knowing What Matters (US $27.95)
Total List Price: US $55.90
Discounted Price: US $41.92 (Save: US $13.98)