 The Quest for Global Dominance: Transforming Global Presence into Global Competitive Advantage, 2nd Edition
ISBN: 978-0-470-19440-9
Hardcover
320 pages
March 2008, Jossey-Bass
US $34.95
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Preface.
Chapter One: Rising Up to the Global Challenge.
Chapter Two: Building Global Presence.
Chapter Three: Lessons from the Globalization of Wal-mart.
Chapter Four: Exploiting Global Presence.
Chapter Five: Cultivating a Global Mindset.
Chapter Six: Building a Global Knowledge Machine.
Chapter Seven: Dynamics of Global Business Teams.
Chapter Eight: Globalizing the Young Venture.
Chapter Nine: Leveraging China and India for Global Dominance.
Notes.
The Authors.
Index.
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