The Levity Effect: Why it Pays to Lighten UpISBN: 978-0-470-19588-8
Hardcover
240 pages
April 2008
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"Gostick and Christopher are serious about levity and its impact on the bottom line, and have plenty of ideas for generating laughter." (Personnel Today, Mon 17th March 2008)
"Why every company needs a fun strategy". (Economist.com, Tuesday 15th April 2008)
