Thank you for visiting us. We are currently updating our shopping cart and regret to advise that it will be unavailable until September 1, 2014. We apologise for any inconvenience and look forward to serving you again.

Print this page Share

What's the Secret?: To Providing a World-Class Customer Experience

ISBN: 978-0-470-19612-0
336 pages
May 2008
What's the Secret? gives you an inside look at the world-class customer service strategies of some of today's best companies. You'll learn how companies like Disney, Nordstrom, and The Ritz-Carlton get 50,000 employees to deliver world-class customer service on a consistent basis- and how your company can too. Packed with insider knowledge and a wealth of proven best practices, author John DiJulius will show you how your company can emulate the world's best customer service providers.
See More

Secret Service Terminology.


Part I: The Customer Service Crisis.

1 The Smoking Gun.

Definitive proof of the return on investment in providing superior service.

2 The State of Service.

Is your company part of the customer service crisis or customer service revolution?

3 World-Class Service Sins.

What prevents companies from being world class?

4 Service Aptitude Level.

What level is your company?

Part II: The Customer Service Revolution.

5 Commandment I: Service Vision.

A clear purpose of why the business exists.

6 Commandment II: Creating a World-Class Internal Culture.

Attract, hire, and retain only the people who have the Service DNA.

7 Commandment III: Nonnegotiable Experiential Standards.

Experience standards everyone must follow.

8 Commandment IV: Secret Service Systems.

Utilizing Customer Intelligence to personalize their experience and engage and anticipate their needs.

9 Commandment V: Training to Provide a World-Class Customer Experience.

Systems and processes that remove variation and provide a consistent customer experience.

10 Commandment V I: Implementation and Execution.

How to go from ideas on paper to consistently executed concepts.

11 Commandment V II: Zero Risk.

Anticipating your service defects and having protocols in place to make it right.

12 Commandment V III: Creating an Above-and-Beyond Culture.

Constant awareness and branding of how to be a hero.

13 Commandment IX: Measuring Your Customer’s Experience.

What gets measured gets managed.

14 Commandment X: World-Class Leadership.

Walking the talk.


See More

John R. DiJulius III is considered the authority on customer service andPresident of The DiJulius Group, a consulting firm that helps companies differentiate themselves through superior customer service. He is also the owner of the John Robert's Spa, a chain of high-end salons and spas repeatedly selected among the top twenty in America. For more information, visit

See More
Buy Both and Save 25%!

What's the Secret?: To Providing a World-Class Customer Experience (US $29.95)

-and- Trump University Entrepreneurship 101: How to Turn Your Idea into a Money Machine (US $21.95)

Total List Price: US $51.90
Discounted Price: US $38.92 (Save: US $12.98)

Buy Both
Cannot be combined with any other offers. Learn more.
Back to Top