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Differentiate or Die: Survival in Our Era of Killer Competition, 2nd Edition

ISBN: 978-0-470-22339-0
Hardcover
272 pages
March 2008
US $26.95 Add to Cart

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Differentiate or Die: Survival in Our Era of Killer Competition, 2nd Edition (0470223391) cover image
Other Available Formats: E-book

A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack Trout uses real-world examples and his own unique insight to show you how to bind customers to your products for long-term success and loyalty. This edition includes new case studies, new research, and updated examples from around the world.

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Differentiate or Die: Survival in Our Era of Killer Competition, 2nd Edition (US $26.95)

-and- Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web, Revised and Updated (US $18.95)

Total List Price: US $45.90
Discounted Price: US $34.42 (Save: US $11.48)

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