Differentiate or Die: Survival in Our Era of Killer Competition, 2nd EditionISBN: 978-0-470-22339-0
Hardcover
272 pages
March 2008
 Add to Cart
This price is valid for United States. Change location to view local pricing and availability.  Other Available Formats: E-book
|
A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack Trout uses real-world examples and his own unique insight to show you how to bind customers to your products for long-term success and loyalty. This edition includes new case studies, new research, and updated examples from around the world.
Buy Both and Save 25%!
+
Differentiate or Die: Survival in Our Era of Killer Competition, 2nd Edition (US $26.95)
-and- Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web, Revised and Updated (US $18.95)
Total List Price: US $45.90
Discounted Price: US $34.42 (Save: US $11.48)
