Wiley
Wiley.com
Print this page Share

From Assets to Profits: Competing for IP Value and Return

ISBN: 978-0-470-22538-7
Hardcover
320 pages
November 2008
US $45.00 Add to Cart

This price is valid for United States. Change location to view local pricing and availability.

From Assets to Profits: Competing for IP Value and Return (0470225386) cover image
View Previous Edition of This Title
Other Available Formats: E-book

Edited by IP communications expert Bruce Berman, and with contributions from the top names in IP management, investment and consulting, From Assets to Profits: Competing for IP Value and Return provides a real-world look at patents, copyrights, and trademarks, how intellectual property assets work and the subtle and not-so-subtle ways in which they are used for competitive advantage. Authoritative and insightful, From Assets to Profits reveals the most relevant ways to generate return on innovation, with advice and essential guidance from battle tested IP pros.

Buy Both and Save 25%!

+

From Assets to Profits: Competing for IP Value and Return (US $45.00)

-and- Brands and Branding, 2nd Edition (US $32.95)

Total List Price: US $77.95
Discounted Price: US $58.46 (Save: US $19.49)

Add BOTH to Cart
Cannot be combined with any other offers. Learn more.