Media Rules!: Mastering Today's Technology to Connect With and Keep Your Audience
Chapter 1 The Media That Matters.
Chapter 2 Translating Transition.
Chapter 3 Be All Things.
Chapter 4 Be Organic.
Chapter 5 Be a Guide.
Chapter 6 Be Choosy.
Chapter 7 Be a Fighter.
Chapter 8 Be an Expert.
Chapter 9 Be Part of the Best Team.
Chapter 10 Be Ahead of Your Audiences.
Chapter 11 Be Second to Your Competitors.
Chapter 12 Be Fresh.
Chapter 13 Be Geographically Relevant.
Chapter 14 Be a Public Failure.
Chapter 15 Be Connected and Coordinated.
Chapter 16 Be a Steward.
Chapter 17 Be Measurable.
Dan Solomon is CEO of Virilion, a full-service interactive agency with offices in Austin, Boston, Chicago, Washington, DC, and Los Angeles. The firm's work on behalf of clients has been recognized with awards from PR Week, PR News, the Public Affairs Council, the Ad Club of Greater Washington, and the South by Southwest Festival, among others. Prior to joining Virilion, Solomon was publisher for nationaljournal.com.