The Price is Wrong: Understanding What Makes a Price Seem Fair and the True Cost of Unfair Pricing

Fair pricing is an issue that affects us all, whether we re consumers or merchants. Throughout her career, Sarah Maxwell has seen how pricing practices across a variety of different areas, from mobile phones and airline tickets to prescription drugs and gasoline impact our everyday lives. Now, with The Price Is Wrong, Maxwell shares her deepest insights on this issue and examines both the psychological and sociological basis of fair pricing.