Introduction. Is Investing An Art Or A Science?

Part I: Think Like An Owner: The Art of the Entrepreneurial Investor.

Chapter 1: Eyes Believe What They See; Ears Believe Others.

Chapter 2: Others' Irrationality Is Your Opportunity.

Chapter 3: Dirty Harry's Investment Philosophy.

Chapter 4: Adversity In Diversity: Portfolio Concentration.

Chapter 5: Just Buy The Best (Which Does Not Include Most Mutual Funds).

Chapter 6: Inspirational Figures: Benjamin Graham.

Part II: Companies Worth Owning.

Chapter 7: Who Really Manages The Brand? (Hint: It's Not The Company).

Chapter 8: What Makes You So Special?

Chapter 9: Company Culture Is More Important than Ever.

Chapter 10: Bogie & Bergman Explain Elasticity of Demand.

Chapter 11: Red Flags and Roaches.

Chapter 12: Inspirational Figures: David Packard.

Part III: The Owner's Manual.

Chapter 13: Televised Advice: No Worse than Drilling Your Own Teeth.

Chapter 14: Lies, Damned Lies, and Financial Statements.

Chapter 15: How To Be an Annual Report Detective.

Chapter 16: How Inventory Can Skew The Financials.

Chapter 17: Great First Impressions: 10 Signs of a Strong Company.

Chapter 18: Inspirational Figures: Bernard Baruch.

Part IV: What's It Worth—To Me?

Chapter 19: The ABCs Of Market Inefficiency.

Chapter 20: "Wait Till the Moon Is Full".

Chapter 21: Today's Price for Tomorrow's Growth: The X Factor.

Chapter 22: The Long View, and Why Women Are Better Investors.

Chapter 23: Intrinsic Value: Putting It All Together.

Chapter 24: Inspirational Figures: Howard Hughes.

Epilogue: The Fortune Cookie That Ate Wall Street.

About The Authors.

Notice and Disclosures.

Notes.

Index.