Introduction. Is Investing An Art Or A Science?

Part 1. Think Like An Owner - The Art Of The Entrepreneurial Investor.

Chapter 1. Eyes Believe What They See; Ears Believe Others.

Chapter 2. Others' Irrationality Is Your Opportunity.

Chapter 3. Dirty Harry's Investment Philosophy.

Chapter 4. Adversity In Diversity: Portfolio Concentration.

Chapter 5. Just Buy The Best (Which Does Not Include Most Mutual Funds).

Chapter 6. Inspirational Figures: Benjamin Graham.

Part 2. Companies Worth Owning.

Chapter 7. Who Really Manages The Brand? (Hint: It's Not The Company).

Chapter 8. What Makes You So Special?

Chapter 9. Company Culture Is More Important Than Ever.

Chapter 10. Bogie & Bergman Explain Elasticity Of Demand.

Chapter 11. Red Flags And Roaches.

Chapter 12. Inspirational Figures: David Packard.

Part 3. The Owner's Manual.

Chapter 13. Televised Advice: No Worse Than Drilling Your Own Teeth.

Chapter 14. Lies, Damned Lies, And Financial Statements.

Chapter 15. How To Be An Annual Report Detective.

Chapter 16. How Inventory Can Skew The Financials.

Chapter 17. Ten Signs Of A Quality Company.

Chapter 18. Inspirational Figures: Bernard Baruch.

Part 4. What’s It Worth - To Me.

Chapter 19. The Abcs Of Market Inefficiency.

Chapter 20. "Wait Till The Moon Is Full".

Chapter 21. Today's Price For Tomorrow's Growth: The X Factor.

Chapter 22. The Long View, And Why Women Are Better Investors.

Chapter 23. Intrinsic Value: Putting It All Together.

Chapter 24. Inspirational Figures: Howard Hughes.

Epilogue. The Fortune Cookie That Ate Wall Street.

About The Authors.

Notice And Disclosures.

Index.