The Entrepreneurial Investor: The Art, Science, and Business of Value Investing
Introduction. Is Investing An Art Or A Science?
Part I: Think Like An Owner: The Art of the Entrepreneurial Investor.
Chapter 1: Eyes Believe What They See; Ears Believe Others.
Chapter 2: Others' Irrationality Is Your Opportunity.
Chapter 3: Dirty Harry's Investment Philosophy.
Chapter 4: Adversity In Diversity: Portfolio Concentration.
Chapter 5: Just Buy The Best (Which Does Not Include Most Mutual Funds).
Chapter 6: Inspirational Figures: Benjamin Graham.
Part II: Companies Worth Owning.
Chapter 7: Who Really Manages The Brand? (Hint: It's Not The Company).
Chapter 8: What Makes You So Special?
Chapter 9: Company Culture Is More Important than Ever.
Chapter 10: Bogie & Bergman Explain Elasticity of Demand.
Chapter 11: Red Flags and Roaches.
Chapter 12: Inspirational Figures: David Packard.
Part III: The Owner's Manual.
Chapter 13: Televised Advice: No Worse than Drilling Your Own Teeth.
Chapter 14: Lies, Damned Lies, and Financial Statements.
Chapter 15: How To Be an Annual Report Detective.
Chapter 16: How Inventory Can Skew The Financials.
Chapter 17: Great First Impressions: 10 Signs of a Strong Company.
Chapter 18: Inspirational Figures: Bernard Baruch.
Part IV: What's It Worth—To Me?
Chapter 19: The ABCs Of Market Inefficiency.
Chapter 20: "Wait Till the Moon Is Full".
Chapter 21: Today's Price for Tomorrow's Growth: The X Factor.
Chapter 22: The Long View, and Why Women Are Better Investors.
Chapter 23: Intrinsic Value: Putting It All Together.
Chapter 24: Inspirational Figures: Howard Hughes.
Epilogue: The Fortune Cookie That Ate Wall Street.
About The Authors.
Notice and Disclosures.
Paul Orfalea is the founder of Kinko's and cofounder of West Coast Asset Management (WCAM). He holds a business degree from the University of Southern California and has been investing successfully for more than forty years.
Lance Helfert is President and cofounder of WCAM. Previously, he oversaw a $1 billion portfolio at Wilshire Associates. Helfert has a BS in business administration from Pepperdine University.
ATTICUS LOWE is a CFA charterholder and Chief Investment Officer of WCAM. He has a BA ineconomics and business from Westmont College.
Dean Zatkowsky is the former vice president of marketing at WCAM and oversees their newsletter, Exclusive Outlook (please visit www.wcam.com to subscribe). He holds a BA in communication studies from the University of California, Santa Barbara.
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